About me
An extensively experienced creative industries professional with a background in visual content production, digital marketing, event management, creative direction, graphic design and illustration. Adept at leading best practices in artist relations, event planning, IRL community building, content strategy and campaign development.
In recent years, my focus has been in bridging my digital marketing experience for global brands with my passion for arts and culture management, creative direction, graphic design and illustration. I have cultivated a diverse portfolio of creative design and visual media projects.
I have a passion for IRL community building and have supported community oriented think tanks events such as Mindvalley’s A-Fest and The House of Beautiful Business, as well as art fairs such as London Art Fair.
Areas of expertise and interest include digital media, arts and culture, creative empowerment, graphic design and illustration, IRL community building, creative place-making, cities and urban innovation.
Projects credited in
- The Artist Within - Rozalina BurkovaThe first episode of "The Artist Within", featuring Bulgarian illustrator and visual artist Rozalina Burkova Studio, gives us a glimpse into Rozalina's creative practice, her enchanting work and beautiful home in Barcelona. "The Artist Within" is a series of short-form documentary style videos featuring artists from various disciplines with the aim to provide industry-relevant insights and inspire a new generation of artists and creators.
Work history
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Content and Social Media SpecialistMindvalley
- Kuala Lumpur, MalaysiaFull Time
Mindvalley is a learning experience company that publishes ideas and teachings by the best authors in personal growth, wellbeing, spirituality, productivity and mindfulness. In 2017 Mindvalley started placing significant efforts on elevating its brand through powerful content campaigns.
My role of a Content Producer & Social Media Specialist at Mindvalley revolved around building, executing and analysing humanitarian and thought leadership-oriented brand campaigns as well as growing the social media audience of Mindvalley at large and the personal brand of the CEO Vishen Lakhiani. This role equipped me with strong brand building skills and extensively taught me about processes associated with building a successful content production and distribution strategy, especially in the context of visual content in the form of videos and images.
My responsibilities as a Content & Social Media Specialist included:
- Managing and growing multiple Mindvalley Facebook pages
- Building and executing social media strategy and campaigns
- Producing, optimizing and distributing visual & video content for branding campaigns, product launches & the personal brand channels of the CEO
- Managing & tracking budgets for branding campaigns and running promoted content posts and ads on Facebook's Power Editor
- Analysing macro data of social media campaign performance (overall reach, leads generated, engagement), and draw actionable insights
- Optimising Youtube videos and channel
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Event LiaisonMindvalley
- Kuala Lumpur, MalaysiaFull Time
Mindvalley is a learning experience company that publishes ideas and teachings by the best authors in personal growth, wellbeing, spirituality, productivity and mindfulness. The company is particularly well-known for the powerful concept events it hosts in various locations around the world. The events gather an extraordinary community of change-makers and visionaries who are driven by epic ideas to impact the world – entrepreneurs, employees, artists, leaders, innovators, visionaries who come together twice a year to learn, connect and have a transformational experience that helps them level up in various areas of their life.
During my role as an Event Liaison, I took part in organising one event in Greece and one event in Mexico. My efforts were specifically recognised with regard to community curation as per results of a feedback survey by attendees of whom the majority agreed on an especially cohesive and well-curated group for those two events.
My responsibilities as an Event Liaison at Mindvalley included:
- Acted as event liaison & community manager for Mindvalley's curated invite-only transformational events that gather an extraordinary community of change-makers and visionaries who are driven by epic ideas to impact the world
- Responsibilities include managing processes for applications and ticket sales, community management, content & social media and event app management
- Working closely with customer support in regards to customer requests and issues; working closely with Content Team in regards to stage talks/video release and distribution strategy, cadence and calendar
- Overseeing Facebook and working with a social media specialist on strategy, content ideas, important event updates to be communicated on social networks.
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Skills
- Brand Campaigns
- Social Advertising
- Social Campaign
- Creative Marketing
- Digital Marketing
- Content Marketing
- Public Relations
- Business Development
- Design
- Event Execution
Education
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Music Video CertificateNew York Film Academy
- New York, United States
Four-week intensive program to produce a music video for a New York-based soul artist
Ma Cultural and Creative IndustriesKing's College London
- London, United Kingdom
During this program I gained an in depth knowledge and critical understanding of the evolution of the cultural and creative industries from a sociological, policy-making and economic perspective. Concentration in Visual Culture, Art Management and Creative Cities
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