About me
I don’t believe in mistakes or coincidence. I believe in challenges and opportunities.
As the German-born son of Romanian parents who fled their home as political refugees in 1980s, I am acutely aware that I have been afforded opportunities I share with only an infinitesimal proportion of people. Going to an International School in both Switzerland and Germany, I grew up in a community of many cultures. This meant that from a young age I was exposed to the rituals and practices of people from across the globe. My upbringing has shaped the way I see the world and inspired my fascination with people; why they act, how they think and what they communicate.
As a result, I have always sought to abstract reality in pursuit of gaining a better understanding of why things happen as they do and what changes may inspire a different outcome. Through studying history at university, I developed my analytical skills by observing patterns and drawing connections between seemingly disparate concepts. Furthermore, I gained a broad understanding of economics, politics and culture across time and space. I pursued a career in law because it promised a similar intellectual challenge in a business environment. However, in the past year, it has become clear to me that I need to work in an industry which will fulfil me both creatively and intellectually as well as offering me the chance to work with like- minded people who are truly passionate about what they do.
I believe that my varied professional experiences, ranging from co-producing a documentary short on neo-Nazis in Germany to working as a Brand Ambassador for PROPERCORN, have allowed me to develop the necessary skills to build a successful career in Advertising. In my position as Communications Director for One World Week, I had to be well organised and display excellent management skills to ensure our team of twelve students worked hard and for each other. Whilst working for Cirque du Soleil as a merchandise clerk, I was able to hone not only my inter- personal and communication skills, but also gain insight into the business structure of a global corporation. As the co-founder of Free thoughts, I have proven that I am ambitious in my creative pursuits and am willing to work hard to achieve the goals I set myself. Lastly, I have always enjoyed more than anything working as part of a team – be it organising preparations for sailing across the Caribbean with six fellow travellers or playing a gig at a local festival with my high school rock band.
I believe that Advertising is the right industry for me because everything I have experienced so far has prepared me for this challenge and I intend make the most of the opportunity to continue my professional and personal development in a career which, like me, values both creativity and business acumen in equal measure.
Projects
- Jamel Rockt (2012)I co-produced this documentary short on the recent rise of the German far-right which was included in the official selection of the BFI’s Future Films Festival 2013. I worked primarily on sound and lighting during the shoot but also helped compose the interview questions and translate the subtitles.
- [sic]I co-founded a digital content platform which promotes the work of various illustrators, designers, photographers and street artists. Currently on Twitter, we are developing a website on which will host feature articles, interviews and exhibition reviews. Through my involvement with [sic] I have gained experience in brand-building, digital research and social media strategy.
- Free thoughtsI co-founded a blog which seeks to inspire divergent thinking by publishing snippets of our philosophical musings. To drive traffic to our blog, we worked in collaboration with a pub in London to design and craft bespoke table number labels on milk bottles with our thoughts printed on them.
Work history
Account Executive
I am responsible for overseeing the ideation and production of the blog content for several hotel brands. In addition to this, I brief our design and development teams on the eight monthly content newsletters we produce for which I also write the copy. I liaise directly with the client and have developed an approval process tool that has been rolled out across several accounts within the agency. I contribute to our weekly client meetings, write monthly data reports and have created a partnership opportunity for the client with a walking tours company.
Brand AmbassadorPROPER
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As Brand Ambassador, I independently ran sampling events at supermarkets and canteens across London and have worked at various trade shows as a sales representative. Through these experiences I have learned how to generate publicity for a youth-oriented brand.
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Skills
- Advertising
- Marketing PR
- Music
- Digital Content
- Copywriting
- Editing
- Presenting
- Account Management
- Design
- Pitching
- Project Management
- Social Media Marketing
- Event Planning
- Communications
- Relationship Management
Education
Legal Practice Course
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Overall: Commendation
Graduate Diploma in Law
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English Legal System - 91%
Independent Research Essay on Tax Havens - 77%
Statute Analysis - 82%
Case Analysis - 80%
Coursework - 67%
Constitutional and Administrative Law - 63%
Contract Law - 50%
Law of Tort - 61%
Land Law - 60%
Equity & Trusts - 58%
Criminal Law - 53%
European Union law - 80%
EU Law Project - 64%
Overall: Commendation
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