Stefan Petcov

Account Executive

  • LocationLondon, United Kingdom


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About me


I don’t believe in mistakes or coincidence. I believe in challenges and opportunities. As the German-born son of Romanian parents who fled their home as political refugees in 1980s, I am acutely aware that I have been afforded opportunities I share with only an infinitesimal proportion of people. Going to an International School in both Switzerland and Germany, I grew up in a community of many cultures. This meant that from a young age I was exposed to the rituals and practices of people from across the globe. My upbringing has shaped the way I see the world and inspired my fascination with people; why they act, how they think and what they communicate. As a result, I have always sought to abstract reality in pursuit of gaining a better understanding of why things happen as they do and what changes may inspire a different outcome. Through studying history at university, I developed my analytical skills by observing patterns and drawing connections between seemingly disparate concepts. Furthermore, I gained a broad understanding of economics, politics and culture across time and space. I pursued a career in law because it promised a similar intellectual challenge in a business environment. However, in the past year, it has become clear to me that I need to work in an industry which will fulfil me both creatively and intellectually as well as offering me the chance to work with like- minded people who are truly passionate about what they do. I believe that my varied professional experiences, ranging from co-producing a documentary short on neo-Nazis in Germany to working as a Brand Ambassador for PROPERCORN, have allowed me to develop the necessary skills to build a successful career in Advertising. In my position as Communications Director for One World Week, I had to be well organised and display excellent management skills to ensure our team of twelve students worked hard and for each other. Whilst working for Cirque du Soleil as a merchandise clerk, I was able to hone not only my inter- personal and communication skills, but also gain insight into the business structure of a global corporation. As the co-founder of Free thoughts, I have proven that I am ambitious in my creative pursuits and am willing to work hard to achieve the goals I set myself. Lastly, I have always enjoyed more than anything working as part of a team – be it organising preparations for sailing across the Caribbean with six fellow travellers or playing a gig at a local festival with my high school rock band. I believe that Advertising is the right industry for me because everything I have experienced so far has prepared me for this challenge and I intend make the most of the opportunity to continue my professional and personal development in a career which, like me, values both creativity and business acumen in equal measure.



  • Advertising
  • Marketing PR
  • Music
  • Digital Content
  • Copywriting
  • Editing
  • Presenting
  • Account Management
  • Design
  • Pitching
  • Project Management
  • Social Media Marketing
  • Event Planning
  • Communications
  • Relationship Management

Work history


Account Executive

Mccormack Morrison

Sep 2014
  • I am responsible for overseeing the ideation and production of the blog content for several hotel brands. In addition to this, I brief our design and development teams on the eight monthly content newsletters we produce for which I also write the copy. I liaise directly with the client and have developed an approval process tool that has been rolled out across several accounts within the agency. I contribute to our weekly client meetings, write monthly data reports and have created a partnership opportunity for the client with a walking tours company.


Brand Ambassador


Jan 2014 - Sep 2014
  • As Brand Ambassador, I independently ran sampling events at supermarkets and canteens across London and have worked at various trade shows as a sales representative. Through these experiences I have learned how to generate publicity for a youth-oriented brand.


Communications Director

One World Week Warwick

Mar 2010 - Feb 2011
  • I managed a team of students responsible for contacting the media and raising public awareness of One World Week – an annual festival at the University of Warwick. My main tasks included devising our communications strategy, running weekly meetings and hosting the festival’s launch event.



Legal Practice Course

University of Moorgate

Aug 2013 - Jul 2014
  • Overall: Commendation


Graduate Diploma in Law

BPP Law School

Aug 2011 - Jun 2012
  • English Legal System - 91% Independent Research Essay on Tax Havens - 77% Statute Analysis - 82% Case Analysis - 80% Coursework - 67% Constitutional and Administrative Law - 63% Contract Law - 50% Law of Tort - 61% Land Law - 60% Equity & Trusts - 58% Criminal Law - 53% European Union law - 80% EU Law Project - 64% Overall: Commendation



University of Warwick

Aug 2008 - Jun 2011
  • First Year: Making of the Modern World - 71% (1st) Caribbean History - 68% (2:1) French Social History - 59% (2:2) Spanish Accelerated for Beginners - 77% (1st) Second Year: European World - 64% (2:1) Galleons and Caravans - 62% (2:1) Politics of Protest - 66% (2:1) Spanish for Historians II - 62% (2:1) Third Year: Historiography - 72% (1st) Foul Matters - 69% (2:1) Russian Revolution - 64% (2:1) Dissertation on the Russian Revolution - 74% (1st) Overal: 2:1


International Baccalaureate

School of Düsseldorf

Jul 2006 - Jun 2008
  • Higher Level: History - 7 Physics - 6 English A1 - 5 Standard Level: Mathematics SL - 6 Economics - 7 German A2 - 5 + 2 extra points Total: 38