With 16 years of experience, including national and global roles, I develop highly successful integrated campaigns, emphasizing digital and video, for renowned agencies, brands and their consumers. As a Creative Director, my conceptual expertise, polished design aesthetics, leadership skills and understanding of client needs and goals, represent cross currents of creativity and business sense—leading to a stream of results. I'm passionate about creating innovative, relevant content and leading creative and production teams throughout the process!
I do not require sponsorship/Visa in the US or EU, and am available for contract opportunities or passion projects! Shoot me a message or email.
CAPABILITIES
Creative Team Development / Creative + Client Management / Digital + Video / Content Creation / Content Libraries + Shoots / Social / TV / 360 Campaigns / Website + Product Design
CATEGORY EXPERIENCE
CPG / Beauty, Mass + Lux / Entertainment / Sporting Goods / Electronics / Liquor / Food / Fashion / Hospitality
Projects
- THE GIFT OF PELOTONAs a recent win for Firstborn and with the brand’s goal of selling 200K Bikes before years end, the Peloton briefs came rolling in. Firstborn brought me on for multiple, robust holiday briefs—one platform campaign with 7 additional promotional campaigns attached. Intrigued by the turnaround challenge and excited by the work, I happily brought my conceptual abilities, experience with content library creation, production knowledge, and leadership skills to the team. Just a few weeks later, we were
- PELOTON BIKEAs a recent win for Firstborn and with the brand’s goal of selling 200K Bikes before years end, the Peloton briefs came rolling in. Firstborn brought me on for multiple, robust holiday briefs—1 platform campaign with 7 additional promotional campaigns attached. Intrigued by the turnaround challenge and excited by the work, I happily brought my conceptual abilities, experience with content library creation, production knowledge, and leadership skills to the team. To fulfill the creative delivera
- CLEAN + CLEARDuring Y1 the challenge was to rebrand Clean & Clear with a new strategy and understanding of their GenZ consumer—creating relevant content and drive sales. Part of the creative strategy was to build an asset library from quarterly shoots, which would allow the teams to develop 3-5 months of social content. With a beauty and content creation background, I brought creative direction and leadership to the teams during digital/social concepting and video post production. Evolving the Be You campa
- JOHNSON’S BABYJohnson’s Baby realized it was time for a rebrand and we were here for it! On a mission, our new tone and visual identity would be conveyed throughout the entire consumer journey: from broadcast spots, partner collabs, and e-Comm presence to social content, digital videos, and a new master website. One of the biggest goals during this rebrand was to create helpful and relevant content for their consumers. Everything baby can sometimes seem a little overwhelming—but it doesn’t have to be. This di
- WE CHOOSE JOHNSON’SBrands that stand the test of time do so because they know how to innovate and adapt to both their consumer and the times. Johnson’s Baby realized it was time for a rebrand and we were here for it! On a mission, our new tone and visual identity would be conveyed throughout the entire consumer journey: from a new master website design, e-Comm presence, and social content to digital videos, partner collabs, and broadcast spots. With new formulas, a new look, and a new campaign— Johnson’s Choose Ge
- TINA FEY + GARNIER NUTRISSEEveryone loves Tina Fey and Tina Fey loves Garnier Nutrisse. While maximizing a broadcast shoot, the digital team had 10 minutes to shoot a campaign that would last all quarter. Partnering with our Nutrisse spokesperson, Tina delivers her usual comic relief in this tell-it-like-it-is digital series, Words of Wisdom by Tina Fey. This mini series brings some much needed levity to at-home hair coloring—a process that many consumers believe is too complicated to achieve on their own. Released weekly
+ View all
Work history
Creative DirectorVMLY&R
New York, United StatesFreelance
F
F
Creative DirectorFirstborn
- New York, United StatesFreelance
As Creative Director, I was brought on for multiple, robust holiday briefs—one platform campaign with 7 additional promotional campaigns attached. To fulfill the 200+ creative deliverables for each promotional campaign, the platform campaign shoot was approached from the lens of building a content library. I utilized my conceptual abilities and experience with content library creation to the campaigns and applied my production knowledge and leadership skills to the teams I oversaw.
Creative Director / Leadership + Mentoring / Motion + Still Shoots / Video / Digital + Social Campaigns / Content Library / PrePro + Post / Design / Script Writing
CLIENT: Peloton
+ Show more
Skills
- Creative Leadership
- Mentoring
- Team Building
- Creative Management
- Creative Direction
- Art Direction
- Creative Concepting
- Directing
- Creative Editing
- Integrated Marketing
- 360 Campaigns
- Digital
- Social Advertising
- Web Design
- Creative Strategy
- Brand Identity
- Concept Development
- Social Media
- Digital Advertising
- Brand Development
- TV
- Broadcast Commercials
- Digital Video
- Motion Design
- Photography
- Content Creatiion
- Creative Workshops
- New Business
- Shooting
- Shoot Production
- Advertising Shoots
- Campaign Shoots
- Directing Shoots
- Location Shoots
- Post Production
- Video Postproduction
- Photographic Direction
- Adobe Creative Suite
- Avid
- Davinci Resolve
- Demandware
Education
U
U
BFA Graphic DesignUniversity of Memphis
Memphis, United States
Awards
Muse RecruitsClio Awards
Muse, part of the Clio Network, created "Muse Recruits" as an initiative to highlight talented creative professionals for hire. Muse features a new creative daily, since starting mid April 2020.P
P
Publicis Worldwide NY Mentor ProgramPublicis Worldwide
2 consecutive years of mentoring students, from select schools across the globe, through their first paid agency/client campaign and day-to-day intern duties.+ Show more