Stefani Cottrill

Creative Director

Level
Senior
Location
New York, United States
Availability
Locked Pro Plan feature
Professions
-

Projects

About me

With 15 years of experience, including national and global roles, I develop highly successful integrated campaigns, emphasizing digital and video, for renowned agencies, brands and their consumers. As a Creative Director, my conceptual expertise, polished design aesthetics, leadership skills and understanding of client needs and goals, represent cross currents of creativity and business sense—leading to a stream of results. I'm passionate about creating innovative, relevant content and leading creative and production teams throughout the process! I do not require sponsorship/Visa in the US or EU, and am available for contract opportunities! Shoot me a message or email. CAPABILITIES Creative Team Development / Creative + Client Management / Digital + Video / Content Creation / Content Libraries + Shoots / Social / TV / 360 Campaigns / Website + Product Design CATEGORY EXPERIENCE CPG / Beauty, Mass + Lux / Entertainment / Sporting Goods / Electronics / Liquor / Food / Fashion / Hospitality

Locked Pro Plan feature

Skills

  • Creative Leadership
  • Mentoring
  • Team Building
  • Creative Management
  • Creative Direction
  • Art Direction
  • Creative Concepting
  • Directing
  • Creative Editing
  • Integrated Marketing
  • 360 Campaigns
  • Digital
  • Social Advertising
  • Web Design
  • Creative Strategy
  • Brand Identity
  • Concept Development
  • Social Media
  • Digital Advertising
  • Brand Development
  • TV
  • Broadcast Commercials
  • Digital Video
  • Motion Design
  • Photography
  • Content Creatiion
  • Creative Workshops
  • New Business
  • Shooting
  • Shoot Production
  • Advertising Shoots
  • Campaign Shoots
  • Directing Shoots
  • Location Shoots
  • Post Production
  • Video Postproduction
  • Photographic Direction
  • Adobe Creative Suite
  • Avid
  • Davinci Resolve
  • Demandware

Companies I’ve worked with

  • Vayner Media

    Vayner Media

    • Publishing
  • O

    Ogilvy & Mather Singapore

    • F

      Firstborn

      • P

        Publicis Worldwide

        Work history

        2019

        Creative Director

        Firstborn

        Aug 2019 - Dec 2019
        • New York, United States
        • Freelance
        • As Creative Director, I was brought on for multiple, robust holiday briefs—one platform campaign with 7 additional promotional campaigns attached. To fulfill the 200+ creative deliverables for each promotional campaign, the platform campaign shoot was approached from the lens of building a content library. I utilized my conceptual abilities and experience with content library creation to the campaigns and applied my production knowledge and leadership skills to the teams I oversaw. Creative Director / Leadership + Mentoring / Motion + Still Shoots / Video / Digital + Social Campaigns / Content Library / PrePro + Post / Design / Script Writing CLIENT: Peloton

        2019

        Creative Director

        Various Agencies

        Dec 2018 - Nov 2019
        • New York, United States
        • Freelance
        • AGENCIES: Industrial Color / Wunderman Thompson / Havas Worldwide Creative Director / Leadership + Mentoring / New Business / Concept Work / Video / Rebranding / Platform Ideas / 360 Integrated Campaign / Digital + Social Campaigns / Client + Agency Workshop CLIENTS: New Business, Carol's Daughter, Dell, Intuitive Surgical, Annovera

        2019

        Creative Director

        Vayner Media

        Dec 2018 - Jun 2019
        • Los Angeles, United States
        • Freelance
        • As Creative Director based in LA, I led creatives in the development of video, digital and social content for a wide range of clients in both NY and LA. Along with day-to-day client and creative management, I helped the GCD build new creative teams in LA as a result of new business wins and a NY account relocation. Creative Director / Leadership + Mentoring / Team Development / Client Relations / Director / Motion + Still Shoots / Digital Video + Content / Social / Content Library / PrePro + Post / Workshops + Creative Audits CLIENTS: Neutrogena / Clean & Clear / E! People's Choice Awards / Campbell's / Acuvue / New Business

        2018

        Sep 2018 - Oct 2018
        • New York, United States
        • Freelance
        • As Creative Director, I collaborated with clients and lead creative and production teams through a video shoot and post work. Resulting in 6 short form product application videos, 2 longform celeb hero videos, and 14 cutdowns used for digital and social. Creative Director / Leadership + Mentoring / Director / Client Relations / Video / Motion Shoot / Digital + Social / PrePro + Post / Producer CLIENT: L'Oreal AcneFree

        2018

        Creative Director

        Velocity OMC

        Aug 2018 - Sep 2018
        • New York, United States
        • Freelance
        • As Creative Director, I developed the digital look/feel and created the responsive design for the launch of a new product innovation, Skin360: A skincare app + device, on Neutrogena.com. Creative Director / Leadership / Concept Work / Responsive Website Design / Design / UX CLIENT: Neutrogena

        2018

        Associate Creative Director/Creative Director

        Vayner Media

        Feb 2018 - Aug 2018
        • New York, United States
        • Freelance
        • As ACD/CD, I helped lead a 12 person team through the rebranding of Johnson's Baby, which included conceptual work, redesign of the brands' look and feel, redesign of the master responsive website, and creation and development of 360 integrated (video, digital, social, e-comm) campaigns for multiple product lines and range of consumers. I creatively led two international motion and still shoots for the brand, and worked directly with all the vendors during post work. We developed over 400 assets for the master website, over 200 assets for e-comm, social strategy and asset library for a 6 month span, over 20 video assets for TV, digital and social, etc. Most of these creative assets were used globally as well. Creative Director / Leadership + Mentoring / Client Relations / Digital Video + Content / Motion + Still Shoots / Creative Strategy / Responsive Web Design / UX + IA / Social / Concept Work CLIENTS: Johnson's & Johnson's / Johnson's Baby / Clean & Clear

        2017

        Associate Creative Director

        Publicis Worldwide

        Apr 2015 - Aug 2017
        • New York, United States
        • Full Time
        • AGENCIES: Deutsch / RDA International Creative + Art Direction / Creative Lead / Concept Work / New Business / 360 Campaigns / Digital / Social / Web Design / Mobile + App Design / UX + UI / Radio / TV / Print / Brand Identity + Strategy / Photo Retouching CLIENTS: Milk / Outback Steakhouse / Bronx Zoo / NY Aquarium / Ikea / Kodak / Wall Street Journal / Tylenol / Sheraton Hotels + Resorts / PNC Bank / Ortho Tri-Cyclen Lo / Exelon / Nivea body / Nivea for Men / Nivea Soft / Nivea Visage / Eucerin / Aquaphor / Starwood Real Estate Group / aLoft / W Hotels & Residences / W Hotels Worldwide / Imperia Vodka / Sony SXRD / 2K Games / CivAnon

        2012

        Associate Creative Director

        Ogilvy & Mather Singapore

        Jun 2012 - Sep 2012
        • Singapore
        • Freelance
        • As an international ACD, I was traveled to Singapore for an onsite Pond's global rebrand. Creative + Art Direction / Global Rebrand + Platform Ideas / Concept Work / 360 Campaigns / TV / Print / Digital + Interactive / Social + Mobile / Brand Identity + Strategy / Outdoor / PR / Initiative Work CLIENTS: Pond's / Shangri-La Hotels + Resorts / AMCO Jeans / Hellman's

        2015

        Associate Creative Director

        Various Agencies

        Apr 2010 - Apr 2015
        • New York, United States
        • Freelance
        • AGENCIES: Saatchi & Saatchi / Havas Worldwide / Atmosphere BBDO / Publicis Modem As ACD, I concepted and developed 360 campaigns, TV campaigns, global platform ideas, video, digital and social content for multiple brands and their consumers. I developed a 360 campaign (with an emphasis on video and social), designed a clients' first global digital presence, and rebranded a mega brands e-Comm and digital presence. I concepted and led the creative and production team through an experiential activation and film for Keurig, "Brewer on Doorstep", which was then simultaneously produced over 3 different neighborhoods across NY. I helped lead a team through the rebranding and redesign of a mega brand's digital presence. Creative + Art Direction / New Business / Concept Work / 360 Campaigns / TV / Digital / Video / Social / Responsive Web Design / Rebranding / Creative Strategy / Experience Design / UI + UX + IA / Mobile + Tablet Apps Design / B2B / e-Comm / DM / PR + Activations / Print / Client + Agency Workshops CLIENTS: Keurig US + UK / Hershey's / Twizzlers / Jolly Ranchers / LG / Progresso / Fruit Snacks / Fiber One / Pillsbury / Gillette / New Business / Nexium / Botox / Boost / Frontline / Humira

        Education

        Currently

        BFA Graphic Design

        University of Memphis

        Aug 2000
        • Memphis, United States

        Awards

        2020

        Muse Recruits

        Clio Awards

        • Muse, part of the Clio Network, created "Muse Recruits" as an initiative to highlight talented creative professionals for hire. Muse features a new creative daily, since starting mid April 2020.

        2016

        Publicis Worldwide NY Mentor Program

        Publicis Worldwide

        • 2 consecutive years of mentoring students, from select schools across the globe, through their first paid agency/client campaign and day-to-day intern duties.

        2014

        AIGA NY Mentor Program

        AIGA

        • 3 consecutive years of art mentoring students from NYC Art & Design High School

        2013

        ADC Competition Judge

        Art Directors Club

        • Honored Judge in the Advertising & Design category for the 50th Annual Art Directors Club of New Jersey Awards Exhibition

        2006

        HSMAI Adrian Award

        HSMAI Adrian Award

        • Bronze Adrian Award for Starwood Real Estate Group's W Hotels website.

        2006

        Web Marketing Association's Web Awards

        Web Marketing Association

        • Outstanding Website / WebAward for Outstanding Achievement in Web Development for Starwood Real Estate Group.

        2006

        Davey Awards

        Davey Award

        • Silver in Community for Eucerin's Aquaphor Uses website.

        2006

        Davey Awards

        Davey Awards

        • Silver in Consumer Products & Services for Eucerin's Aquaphor Uses website.

        2004

        ADC National Portfolio Review Finalist

        Art Directors Club

        • 3rd Annual NYC ADC National Portfolio Review finalist. Only 100 students in the nation are chosen to attend the event.