With 15 years of experience, including national and global roles, I develop highly successful integrated campaigns, emphasizing digital and video, for renowned agencies, brands and their consumers. As a Creative Director, my conceptual expertise, polished design aesthetics, leadership skills and understanding of client needs and goals, represent cross currents of creativity and business sense—leading to a stream of results. I'm passionate about creating innovative, relevant content and leading creative and production teams throughout the process! I do not require sponsorship/Visa in the US or EU, and am available for contract opportunities! Shoot me a message or email. CAPABILITIES Creative Team Development / Creative + Client Management / Digital + Video / Content Creation / Content Libraries + Shoots / Social / TV / 360 Campaigns / Website + Product Design CATEGORY EXPERIENCE CPG / Beauty, Mass + Lux / Entertainment / Sporting Goods / Electronics / Liquor / Food / Fashion / HospitalityLocked Pro Plan feature
As Creative Director, I was brought on for multiple, robust holiday briefs—one platform campaign with 7 additional promotional campaigns attached. To fulfill the 200+ creative deliverables for each promotional campaign, the platform campaign shoot was approached from the lens of building a content library. I utilized my conceptual abilities and experience with content library creation to the campaigns and applied my production knowledge and leadership skills to the teams I oversaw. Creative Director / Leadership + Mentoring / Motion + Still Shoots / Video / Digital + Social Campaigns / Content Library / PrePro + Post / Design / Script Writing CLIENT: Peloton
AGENCIES: Industrial Color / Wunderman Thompson / Havas Worldwide Creative Director / Leadership + Mentoring / New Business / Concept Work / Video / Rebranding / Platform Ideas / 360 Integrated Campaign / Digital + Social Campaigns / Client + Agency Workshop CLIENTS: New Business, Carol's Daughter, Dell, Intuitive Surgical, Annovera
As Creative Director based in LA, I led creatives in the development of video, digital and social content for a wide range of clients in both NY and LA. Along with day-to-day client and creative management, I helped the GCD build new creative teams in LA as a result of new business wins and a NY account relocation. Creative Director / Leadership + Mentoring / Team Development / Client Relations / Director / Motion + Still Shoots / Digital Video + Content / Social / Content Library / PrePro + Post / Workshops + Creative Audits CLIENTS: Neutrogena / Clean & Clear / E! People's Choice Awards / Campbell's / Acuvue / New Business
As Creative Director, I collaborated with clients and lead creative and production teams through a video shoot and post work. Resulting in 6 short form product application videos, 2 longform celeb hero videos, and 14 cutdowns used for digital and social. Creative Director / Leadership + Mentoring / Director / Client Relations / Video / Motion Shoot / Digital + Social / PrePro + Post / Producer CLIENT: L'Oreal AcneFree
As Creative Director, I developed the digital look/feel and created the responsive design for the launch of a new product innovation, Skin360: A skincare app + device, on Neutrogena.com. Creative Director / Leadership / Concept Work / Responsive Website Design / Design / UX CLIENT: Neutrogena
As ACD/CD, I helped lead a 12 person team through the rebranding of Johnson's Baby, which included conceptual work, redesign of the brands' look and feel, redesign of the master responsive website, and creation and development of 360 integrated (video, digital, social, e-comm) campaigns for multiple product lines and range of consumers. I creatively led two international motion and still shoots for the brand, and worked directly with all the vendors during post work. We developed over 400 assets for the master website, over 200 assets for e-comm, social strategy and asset library for a 6 month span, over 20 video assets for TV, digital and social, etc. Most of these creative assets were used globally as well. Creative Director / Leadership + Mentoring / Client Relations / Digital Video + Content / Motion + Still Shoots / Creative Strategy / Responsive Web Design / UX + IA / Social / Concept Work CLIENTS: Johnson's & Johnson's / Johnson's Baby / Clean & Clear
AGENCIES: Deutsch / RDA International Creative + Art Direction / Creative Lead / Concept Work / New Business / 360 Campaigns / Digital / Social / Web Design / Mobile + App Design / UX + UI / Radio / TV / Print / Brand Identity + Strategy / Photo Retouching CLIENTS: Milk / Outback Steakhouse / Bronx Zoo / NY Aquarium / Ikea / Kodak / Wall Street Journal / Tylenol / Sheraton Hotels + Resorts / PNC Bank / Ortho Tri-Cyclen Lo / Exelon / Nivea body / Nivea for Men / Nivea Soft / Nivea Visage / Eucerin / Aquaphor / Starwood Real Estate Group / aLoft / W Hotels & Residences / W Hotels Worldwide / Imperia Vodka / Sony SXRD / 2K Games / CivAnon
As an international ACD, I was traveled to Singapore for an onsite Pond's global rebrand. Creative + Art Direction / Global Rebrand + Platform Ideas / Concept Work / 360 Campaigns / TV / Print / Digital + Interactive / Social + Mobile / Brand Identity + Strategy / Outdoor / PR / Initiative Work CLIENTS: Pond's / Shangri-La Hotels + Resorts / AMCO Jeans / Hellman's
AGENCIES: Saatchi & Saatchi / Havas Worldwide / Atmosphere BBDO / Publicis Modem As ACD, I concepted and developed 360 campaigns, TV campaigns, global platform ideas, video, digital and social content for multiple brands and their consumers. I developed a 360 campaign (with an emphasis on video and social), designed a clients' first global digital presence, and rebranded a mega brands e-Comm and digital presence. I concepted and led the creative and production team through an experiential activation and film for Keurig, "Brewer on Doorstep", which was then simultaneously produced over 3 different neighborhoods across NY. I helped lead a team through the rebranding and redesign of a mega brand's digital presence. Creative + Art Direction / New Business / Concept Work / 360 Campaigns / TV / Digital / Video / Social / Responsive Web Design / Rebranding / Creative Strategy / Experience Design / UI + UX + IA / Mobile + Tablet Apps Design / B2B / e-Comm / DM / PR + Activations / Print / Client + Agency Workshops CLIENTS: Keurig US + UK / Hershey's / Twizzlers / Jolly Ranchers / LG / Progresso / Fruit Snacks / Fiber One / Pillsbury / Gillette / New Business / Nexium / Botox / Boost / Frontline / Humira
Muse, part of the Clio Network, created "Muse Recruits" as an initiative to highlight talented creative professionals for hire. Muse features a new creative daily, since starting mid April 2020.
2 consecutive years of mentoring students, from select schools across the globe, through their first paid agency/client campaign and day-to-day intern duties.
3 consecutive years of art mentoring students from NYC Art & Design High School
Honored Judge in the Advertising & Design category for the 50th Annual Art Directors Club of New Jersey Awards Exhibition
Bronze Adrian Award for Starwood Real Estate Group's W Hotels website.
Outstanding Website / WebAward for Outstanding Achievement in Web Development for Starwood Real Estate Group.
Silver in Community for Eucerin's Aquaphor Uses website.
Silver in Consumer Products & Services for Eucerin's Aquaphor Uses website.
3rd Annual NYC ADC National Portfolio Review finalist. Only 100 students in the nation are chosen to attend the event.