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I am a passionate, creative and experienced Digital Art Director with a range of skills and expertise, gained through employment with reputable organisations in the fashion industry. Highly innovative, applying transferable abilities to confidently deliver digital projects, including advertising campaigns, social media content and e-commerce websites. I adopt a holistic approach, working to client specifications and aligning design solutions. During my career, I have faced numerous challenges and thoroughly enjoy stretching my capabilities to fulfil the needs of clients, through contemporary design, championing ideation and advancement, in alignment with today’s market trends and expectations. I have won awards including, the ‘Hackett Rising Star’ for a Visual Merchandising Contest held by Hackett London in 2014, and the ‘5 NABA Fashion Graduates to Keep an Eye On’, where I was selected as one of the most interesting NABA graduates for 2014 by the The Frontier magazine. Some of my other achievements, include: ▪ Featured as one of the most interesting projects for Milan Design Week in 2014; in the Young Samsung online column in South Korea, during a project with shoe brand, Essedue www.youngsamsung.com/board/boardView.do?board_seq=36751 ▪ Selected by attended University in 2014 to design website for NABA Graduate Show www.stardust-naba.com/ ▪ Dissertation thesis was selected and shortlisted as one of the best projects of a Fashion graduate, by the government sponsored Milano Moda Graduate in 2016 In addition to voluntary design work, I enjoy video making and blogging in my spare time. I have strong skills in design software and like to utilise my knowledge of languages when I can. These include Italian, English, French, Korean and Norwegian. I am looking to extend my networks and source new work opportunities. I look forward to connecting with you!Locked Pro Plan feature
▪ Engage with a wide range of reputable clients, including Max Mara Fashion Group, Marina Rinaldi, Persona By Marina Rinaldi, Kalopsya and Essedue ▪ Create digital content and advertising campaigns, from initial concept through to design and production ▪ Manage art direction, GIF animation, photography, retouch and video editing ▪ Develop market researches and trend analysis for South Korean design firms ▪ Extend knowledge of Far-East Asian markets, trends and social platforms, including Weibo, Baidu, Daum, Naver and Kakaotalk
▪ Supported the visualisation and production of brand positioned content across all digital outlets ▪ Supervised digital content, inclusive of graphic design, GIF animation, photography, retouch, DAM management and video editing ▪ Worked in conjunction with another Art Director to ensure consistency in brand image ▪ Articulated vision for potential customers, creating shareable and accessible social media content ▪ Engaged external photographers capture accurate and relevant product images, in addition to personally conducting photoshoots ▪ Provided informative feedback on post-production processes and shaped concepts from beginning to end
▪ Collaborated with a wide range of clients designing and producing digital assets and advertising campaigns ▪ Managed art direction, graphic design, GIF animation and event design, to client specification ▪ Contributed to digital assets, including social content, newsletters, e-commerce assets and banners ▪ Performed photoshoots and designed graphics for both advertising campaign and print catalogues ▪ Designed brand identity, created concepts and produced graphic renders for fashion shows and events
▪ Conceptualised and designed customised themes, developing layout for WordPress and Blogspot platforms, and corporate and e-commerce websites ▪ Led web and graphic design, including HTML development
Dissertation Thesis: NKHR Rescue Fund, an NGO working to help North Korean refugees. Created a fully integrated campaign for the company, redesigning brand identity and developed an experimental way to advertise for the company in North Korean papers using cryptography. Achieved this in collaboration with a British company and developed a special "Focal Decoder" that can be used to hide messages in newspapers' blank spaces.
Every year the Korean Food Foundation holds a photo contest in collaboration with the South Korean Ministry of Agriculture, Food and Rural Affairs. Contestants are invited to submit original photographs showing the beauty of Korean food, each year focusing on a different theme. I won runner up prize in 2015 and third prize in 2016.
I was selected as one of the top Naba fashion graduates to keep an eye on by the design magazine Frontier in June 2014
In 2014 Hackett London partnered with the major art colleges across Europe for their Spring/Summer 2014 campaign. Each student was asked to sketch, design and style a mannequin using garments from their SS14 collection with the best submissions displayed in the windows of their main stores. I was one of the two Italian fashion students chosen to design the windows of their flagship store in Via Manzoni, Milan. I had the chance to work with Hackett Visual Department and create a unique retail concept inspired by British street culture.