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Stefania Laurenziello

Creative Digital Art Director

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  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsDigital art Director - Art Director - Digital Designer

Projects

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About me

I am a passionate, creative and experienced Digital Art Director with a range of skills and expertise, gained through employment with reputable organisations in the fashion industry. Highly innovative, applying transferable abilities to confidently deliver digital projects, including advertising campaigns, social media content and e-commerce websites. I adopt a holistic approach, working to client specifications and aligning design solutions. During my career, I have faced numerous challenges and thoroughly enjoy stretching my capabilities to fulfil the needs of clients, through contemporary design, championing ideation and advancement, in alignment with today’s market trends and expectations. I have won awards including, the ‘Hackett Rising Star’ for a Visual Merchandising Contest held by Hackett London in 2014, and the ‘5 NABA Fashion Graduates to Keep an Eye On’, where I was selected as one of the most interesting NABA graduates for 2014 by the The Frontier magazine. Some of my other achievements, include: ▪ Featured as one of the most interesting projects for Milan Design Week in 2014; in the Young Samsung online column in South Korea, during a project with shoe brand, Essedue www.youngsamsung.com/board/boardView.do?board_seq=36751 ▪ Selected by attended University in 2014 to design website for NABA Graduate Show www.stardust-naba.com/ ▪ Dissertation thesis was selected and shortlisted as one of the best projects of a Fashion graduate, by the government sponsored Milano Moda Graduate in 2016 In addition to voluntary design work, I enjoy video making and blogging in my spare time. I have strong skills in design software and like to utilise my knowledge of languages when I can. These include Italian, English, French, Korean and Norwegian. I am looking to extend my networks and source new work opportunities. I look forward to connecting with you!

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Skills

  • Photography
  • Graphic Design
  • Social Media
  • Digital Strategies
  • Art and Creative Direction
  • Concept Develoment
  • Ecommerce
  • Customer Journeys
  • Gif Animation
  • Multilingual

Work history

Currently

Freelance Digital Art Director

Monodism Studio

Sep 2011
  • London, United Kingdom
  • Freelance
  • ▪ Engage with a wide range of reputable clients, including Max Mara Fashion Group, Marina Rinaldi, Persona By Marina Rinaldi, Kalopsya and Essedue ▪ Create digital content and advertising campaigns, from initial concept through to design and production ▪ Manage art direction, GIF animation, photography, retouch and video editing ▪ Develop market researches and trend analysis for South Korean design firms ▪ Extend knowledge of Far-East Asian markets, trends and social platforms, including Weibo, Baidu, Daum, Naver and Kakaotalk

2017

Digital Campaign Designer

Kiko Milano

Apr 2015 - Apr 2017
  • Milan, Italy
  • Full Time
  • ▪ Supported the visualisation and production of brand positioned content across all digital outlets ▪ Supervised digital content, inclusive of graphic design, GIF animation, photography, retouch, DAM management and video editing ▪ Worked in conjunction with another Art Director to ensure consistency in brand image ▪ Articulated vision for potential customers, creating shareable and accessible social media content ▪ Engaged external photographers capture accurate and relevant product images, in addition to personally conducting photoshoots ▪ Provided informative feedback on post-production processes and shaped concepts from beginning to end

2015

Intern Digital Art Director

Studio Paolo Bazzani

Sep 2014 - Feb 2015
  • Milan, Italy
  • Internship
  • ▪ Collaborated with a wide range of clients designing and producing digital assets and advertising campaigns ▪ Managed art direction, graphic design, GIF animation and event design, to client specification ▪ Contributed to digital assets, including social content, newsletters, e-commerce assets and banners ▪ Performed photoshoots and designed graphics for both advertising campaign and print catalogues ▪ Designed brand identity, created concepts and produced graphic renders for fashion shows and events

2010

Web Designer

Funky Lab Graphics

Aug 2006 - Dec 2010
  • Lucca, Italy
  • Full Time
  • ▪ Conceptualised and designed customised themes, developing layout for WordPress and Blogspot platforms, and corporate and e-commerce websites ▪ Led web and graphic design, including HTML development

Education

2015

BA (Hons) Fashion Design and Communication

Naba, Nuova Accademia delle Belle Arti

Oct 2011 - Feb 2015
  • Milan, Italy
  • Dissertation Thesis: NKHR Rescue Fund, an NGO working to help North Korean refugees. Created a fully integrated campaign for the company, redesigning brand identity and developed an experimental way to advertise for the company in North Korean papers using cryptography. Achieved this in collaboration with a British company and developed a special "Focal Decoder" that can be used to hide messages in newspapers' blank spaces.

Awards

2015

Runner up Prize at the 2015 Hansik Photo Contest

Korean Food Foundation

  • Every year the Korean Food Foundation holds a photo contest in collaboration with the South Korean Ministry of Agriculture, Food and Rural Affairs. Contestants are invited to submit original photographs showing the beauty of Korean food, each year focusing on a different theme. I won runner up prize in 2015 and third prize in 2016.

2014

Top Naba Students to Keep an Eye on

Frontier Magazine

  • I was selected as one of the top Naba fashion graduates to keep an eye on by the design magazine Frontier in June 2014

2014

Hackett Rising Stars

Hackett London

  • In 2014 Hackett London partnered with the major art colleges across Europe for their Spring/Summer 2014 campaign. Each student was asked to sketch, design and style a mannequin using garments from their SS14 collection with the best submissions displayed in the windows of their main stores. I was one of the two Italian fashion students chosen to design the windows of their flagship store in Via Manzoni, Milan. I had the chance to work with Hackett Visual Department and create a unique retail concept inspired by British street culture.