I’m an international brand consultant, who has been working for global companies for the past 16 years. I am currently working for European brands in different fields - Digital Healthcare, Telco, Food, Drink, E-learning, fashion, banking, NGO - and, among the others, I have recently rebranded the UK based Byron Hamburgers.
I previously worked in the emerging markets of the Sub Saharan Africa, developing and supporting brands like Vodafone, Pepsi and Pizza Hut, with the aim to provide Zambia, Uganda, Cameroon, Zimbabwe and Ghana with social connectivity and international culture. In the last year, I have rebranded an e-learning platform for Vodafone and a Telco in Ghana.
I started my career working for Inarea, one of the leading Italian agencies in corporate identities. I then moved to London where I worked in the fashion branding and advertorial field for a while, working for brands like Petit Bateau, The White Company, Pure Collection, Laura Ashley and liaising with magazines like Vogue and i-D. In 2007, I created my own network with the aim to offer bespoke integrated consultancies to agencies and SMEs.
Work history
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Creative Directorwww.stefanolaferla.com
Rome, ItalyFreelance
Brand Consultant working for Global brands across Europe.
I focus on constantly renewing the sense of purpose of each brand, creating meaning for their strategic plans built around the 4 main assets of communication: visual, verbal, sensorial and interactive, all developed around the consumer’s journey.
Clients and agencies I've partnered with:
Vodafone
Byron Hamburgers
Nuraxi
Pepsi
Pizza Hut
Pernod Ricard
Busy
Jump
KFC
Mountain Dew
UEFA Champions League
Brand Union
Inarea
Latte Creative
Eni
Petit Bateau
The White Company
Mugg & Bean
TBWA
Laura Ashley
Bob Books
Illy
Pure Collection
IED
Big Air Bag
Ogilvy
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Chief Creative OfficerDagon Media
- Rome, ItalyFull Time
With specialised skills in emerging markets for international clients such as Vodafone, Pepsico, Pizza Hut and KFC in the Sub-Saharan AfrIca, my aim was to help brands share their own sense of purpose by focusing my creative approach on generating a memorable experience for the customer. Recent successful achievements have been the Uefa Champions League campaign for Pepsico and the awarded Vodafone Zambia launch.
Managing the following Brands:
Vodafone Zambia, Vodafone Cameroon, Vodafone Uganda
Busy Ghana (Telco)
Jump Zambia, Uganda, Cameroon, Ghana
Pepsico Zambia - Pepsi, Mountain Dew, Mirinda, Pepsi Uefa Champions League
Pizza Hut Zambia, Mozambique, Uganda
KFC Zambia
Dagon
Mushandi
+ Show more
Skills
- Branding
- Corporate Identity
- Graphic Design
- Brand Architecture
- Team Leadership
- Abobe Illustrator
- Adobe Photoshop
- Adobe Indesign
- Abode Premiere
- Sketch
Education
Specialising CourseIED Italy
- Rome, Italy
Marketing and Communication - Case Study: Veolia environment marketing development project
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Master’s Degree Communication and Media StudiesSapienza University of Rome
- Rome, Italy
Dissertation topic: "Search engine Marketing, Espotting (MIVA) case history"
Awards
Vodacom Africa Brand AwardVodafone
Best Use of Consumer FormatVodacom Africa Brand AwardVodafone
Best Integrated Campaign+ Show more