I am a Creative Operations Expert, with excellent organisational and project/production management skills, which I combine with a strong passion for making positive change in the world. I work mainly in the shared arena of progressive culture, social sustainability, and business development.
My expertise lies in developing operational frameworks for cultural and creative initiatives, making projects run smoothly and keeping teams happy.
Since 2008 I’ve worked with venues, festivals, social clubs, studios, agencies and production companies, from Copenhagen through London to Stockholm, where I currently head up the nonprofit creative hub Värmeverket; 5000m2 of collaborative space for future-focused culture-makers who use their creativity to create local prosperity.
Projects
- Church of SoundChurch of Sound is a regular gig in St James the Great Church, Lower Clapton Rd. A central speaker tower stands tall in the centre of the room, surrounded by musicians, audience and crew. Emphasis is placed firmly on the music: carefully selected, joyfully performed & cleanly recorded. Over the course of 24 hours, St James is transformed from a traditional worship space into a venue & then back again, leaving minimal trace. Our team is made up of musicians, music lovers, friends and family - we
- Porsche & TAG Heuer - Stay HungryThe experiences people share on social media become gradually more polished, more filtered, more perfect. The face of Instagram is one of success, linear beauty, and superficial happiness only. It’s nothing more than portraits of ideal end results. There is a risk of losing the pride one gains by trying, failing, getting back up, getting out of your comfort zone, and fighting for what you want. Life is not about end results. If it was, composers would only write the finales of symphonies, the b
- WOLT - The Tricky Part is ChoosingThrough our lives we are faced with difficult choices that ultimately change who we are… Define us… Alter our course in life. Tough choices that take character and guts to make. Decisions that can create ripples in relationships and unmendable wounds in friendships…. … what do you want for dinner? Wolt is a food-delivery app, which is super easy to use and displays an array of delicious meals - which only makes the choice of what to go for harder. How do you choose when every single offer looks
- ArtRebels - Social Service ClubThe Social Service Club Meetings is the Art Rebels testing ground for a range of event and experience formats—from academies and talks to exhibitions and pop-ups. They are about gathering communities, sharing ideas and shamelessly celebrating our collective creativity. And we’ve got a lot to celebrate.
- Nathan Goshen - Home is Not a Piece of SoilA series of documentaries produced for Israeli artist Nathan Goshen. The featured video presents Martín, who moved to New York from Argentina without knowing anyone. Afraid to ask the time, because he didn't know the language, he managed to find his new home - in the kitchen.
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Work history
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Managing DirectorVärmeverket
Stockholm, SwedenFull Time
Team and strategy lead at a nonprofit culture hub specialising in creativity and entrepreneurship to drive equality, inclusion, and diversity in the creative sector.
Account lead on all strategic commercial partnerships, including collaborations with Puma, Porsche Foundation and Intel, aligning organisational objectives, attracting more than 5000 visitors for cross-promotional activities and increasing revenue by more than 30%.
Steward an annual budget of £1,079,432 through meticulous financial oversight and allocation strategies, focusing on maximising social impact; directly contributing to +35 community programs that positively impacted over 3,000 local residents.
Managed a team of +15 staff across various seniority levels to ensure on-time, on-budget project delivery, and facilitated post-project evaluations that resulted in workflow optimizations for future projects.
Led in-house communications team in the development and execution of project pitches and briefs; collaborating with multiple departments to streamline client programs, resulting in a 500% increase in engagement on SoMe, and more than 5 new client collaborations.
Pioneered "Future Spacemakers" Initiative: Empowered 20-29-year-old marginalised creatives facing industry challenges, resulting in over 80% of the 16 participants in 2023 securing industry roles post-programme.
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Creative ProducerUnit31
London, United KingdomFreelance
Organisational support in cross-disciplinary social space where music, art and social activism blend to shape new cultural experiences.
Uplifted community engagement by attracting more than 6000 new members through diverse cultural activations.
Facilitated on-time, on-budget project delivery of a robust cultural schedule of over 40 events; including live concerts, educational music events, and exhibitions, spotlighting London artists from underrepresented backgrounds.
Represented Unit31 in the Cambridge University Social Ventures Program; expanded the team's knowledge of social entrepreneurship, impact measuring and community ownership.
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Skills
- Creative Direction
- Curating
- Brand Activation
- Creative Partnerships
- Brief Development
- Cultural Event
- Events Production
- Event Concept
- Experiential Events
- Project Management
Education
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Futures StrategyHyper Island
Stockholm, Sweden
The course provided a comprehensive learning experience on how to bring futures thinking and foresight into strategy. We explored various tools including trend spotting, leveraging uncertainties and building futures scenarios to strategically navigate an increasingly complex world. This toolbox is especially powerful in guiding long-term business decisions and development.
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Artist and Event ManagementInnovative Music Management
Copenhagen, Denmark
Upgrading skill set within experience design, process management, creative marketing and partnerships in the music industry.
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Awards
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Venue of the YearBETA
Awarded Venue of the Year in Denmark, 2016.