My Marketing & retail experiences, and a deep passion for the Fashion and Beauty enable me to understand the whole process from the definition of the marketing plan to its implementation in Store. I am a reliable person who is always going to do her best to achieve expected results. Hard working, I love challenges in a fast paced environment. Determination, positive attitude, and implication are my key words to provide a excellent job !
• Driving sales forward by advising accurately customers • Maintaining exemplary customer service through explicative makeovers • Presenting fashionable and proper display of merchandise
I prepared in coordination with Selfridges’ beauty buyer the launch of the Advent Calendar, we negotiated the quantities needed, I selected the shades that would fit to the Christmas theme and planned the logistics with the US team. I participated to the negotiations to enlarge the assortment in Liberty; we added 15 more shades to offer a wider choice to customers. I implemented an exclusive GWP in Harrods that enabled to increase the sales by 15% • Account management of UK premium retailers and e-commerce: coordinating the launch of the brand in stores & online (Harrods, Selfridges, Harvey Nichols, Liberty, Net-A-Porter, etc.) • Supporting the launch of new collections/products: create and update all the marketing tools (artwork assets, ?training books, merchandising plans, web assets...) • Working closely with internal & external stakeholders to coordinate, manage and update the marketing calendars to drive sales (GWP, incentive, social media competitions, ?sampling offers...) for each retailer • Supporting retailers providing all marketing information (sales animations, trainings, visual assets, PR, product descriptions etc.) • Suggesting planograms to optimise sales • Liaise with the US warehouse to arrange orders and shipping for new launches • Tracking retailers and distributors’ activity and analysing sales & performances • Keeping abreast of competitor activity: store visits & online tracking • Participated to the organisation of in store events to promote new products: “Vogue Night Out” at Liberty
We exceeded individual and team sales targets increasing the sales by 20% over a quarter, which enabled to rank Iman Cosmetics the 3rd best seller in the Beauty department during 2 months. I helped to improve the promotional visual displays that enabled to have a clearer vision of the promotions available at Iman counter. • Determined to win repeat business through make-up lessons and appointments • Administration work: sales records, stock count, interpretation of sales information • Management and training of temporary part time beauty consultants
I organised in collaboration with our Supplier 12 Business events “Olfeo Tour” around France that generated + €50K monthly income. I worked with the communication team to build mailing campaigns to increase brand awareness regarding security solutions. I trained new Account Managers and implemented sales incentives that generated + €10K monthly income • Conducted market research and redefined the positioning, pricing & technical partnerships for security solution services: sales increased by + 20% over one year • Created marketing and sales tools (brochures, sales guide, tariff catalogues etc.) • Work closely with internal & external stakeholders to implement customers marketing operations • Animation of the commercial team, negotiated with suppliers high value gifts for incentives (MacBook pro, Ipad Air) • Analysed sales and performances of marketing actions • Prepared presentations of marketing activities to Senior Management
I participated to the launch of an innovative convergent solution for SMB and was responsible for producing all the marketing materials (commercial leaflets, marketing presentations, brochures…) in a short deadline. • Coordinated and monitored the development process with internal and external teams • Supported the Account Managers: created sales kit and E-Learning program