Projects
- Join the Gang!What happens when the ex TikTok Creative Lab team goes out on their own? You get an end-to-end agency with a focus on community marketing, creativity and a team of experts who wrote the rule book on #TikTok creative. Our mission is to be the go-to agency for everything community based and for purely authentic and disruptive ideas. Backing ourselves with research and sharing knowledge that informs the wider market on how best to deliver, what we see as, the next step in brand partnership market
- MORE THAN A SNEAKER HEADMy focus for Women In Sneakers this year is to build a strong community. In my experience, creating an environment that truly connects and adds value requires me to put others first and champion their voices. That's why I developed 'More than a sneakerhead', a project that highlights and celebrates the diverse perspectives of British femme sneakerheads and what sneaker culture means to them. Throughout the year, I will be featuring 6 different sneakerheads, each with their own unique perspecti
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Projects credited in
- Nike: FRESH by Titi FinlayI was invited to return to Nike Town for a second custom patch design project for the Nike By You space. The brief for this project was to design around the theme of 'AIR' in honour of Air Max Day 2022, so I chose to throw it back to the glory years of Air – the 90s. The patches I designed were bold, bright, nostalgic and ready for summer. As well as 14 individual patches, I hosted 2 tote bag customisation workshops, designed the space branding for two floors at Nike Town Oxford Circus and dealt
- vans slip-onWe brought the Vans Slip-On adaptability and cheeky attitude to life through on-point styling and a playful creative treatment. Full of quirks, full of style. A moving lookbook heroes two Slip-On creps’ ability to match or unapologetically stand out from its surroundings, complementing any style tribe and any occasion. Each talent was challenged to create a bundle of looks using just one crep each.
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Work history
Project Director TikTok Creative LabTikTok
London, United KingdomFull Time
Project Director - TikTok creative Lab
Brand Partnerships Manager - Sneaker BrandsASOS
London, United KingdomFull Time
Brand Partnerships Manager for Sneaker brands - adidas, Reebok and Vans.
Managing and planning branded executions for the sneaker brands within the ASOS Platform ranging from social, digital, experiential and print media.
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Skills
- Advertising
- Digital Media
- Events
- Marketing PR
- Promotions
- Brand Management
- Direct Marketing
- Email Marketing
- Events PR
- Market Research
- Communications
- Office
- Powerpoint
- Social Media Community Management and Content Curation
- Social Media Campaigns
- Production/project Management
- Video
- Strategy Development
- Footwear
Education
BA(Hons) Degree in Retail MarketingLeeds Beckett University
- Leeds, United Kingdom