Projects credited in
- voco hotelsWorking with a creative team during my time at JWT I was tasked with developing a brand new campaign and creative direction for voco hotels, a new hotel brand being launched by IHG hotels. My brief was to develop a brand that had strong stand out in the premium hotel sector and the digital space, and to develop a campaign that avoided any luxury hotel cliche's. We developed a campaign based around the idea of 'stay interesting' stemming from the company's business model of finding interesting
- Spectator Life websiteAs online editor of Spectator Life, I was responsible for running the website and all associated social media channels (Twitter, Facebook and Instagram). Spectator Life website is an off-shoot of The Spectator, covering food and drink, entertainment and culture, sport, politics, lifestyle, fashion and travel. My daily roles included... - Commissioning articles -Forward planning -Writing articles - Website production -Editing our social media channels -Budget management
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