About me
My goal is to work with brands that are passionate about challenging the way their market operates. To revitalise business strategies with innovative and responsible marketing solutions. I love story-telling, understanding the accessible human element behind technology, apparel and services to aid successful CRM & creative campaign strategies.
“A good company offers excellent products and services. A great company also offers excellent products and services but also strives to make the world a better place.”
-Phillip Kotler -
My role at Millican has heightened my understanding of the industry with regards to CSR, sustainability, and brand authenticity and it is something I feel very strongly about with regards to my progression through the industry. I believe there are ways to create, to innovate and to wow consumers responsibly and enjoy discovering new ways this can be achieved. Sustainability is not a buzzword, it’s a necessity.
Colleagues, old and new, have described me as; efficient, motivated as well as motivating, creative, strategic, trustworthy, positive and pro-active in a stressful environment, enthusiastic and fun to work with - I strive to maintain this reputation.
Work history
Junior Marketing Manager
Keswick CA12, UKFull Time
My day-to-day tasks include managing consumer marketing which is currently all online. I create online campaign and CRM strategies based on regular data management and produce the marketing outputs developed from this e-commerce research, such as weekly email newsletters, social media posts/advertisements, online ads and consumer PR. I also project manage Trade Show Exhibitions, Consumer Events and ad-hoc wholesale marketing solutions + photo shoots. I believe that the experience of working for a small company making big strides in the industry has taught me to balance creativity alongside a strategic and commercial mindset.
Consumer Marketing Assistant
- Keswick CA12, UKFull Time
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Skills
- Marketing
- Brand Creative Strategy
- Ecommerce
- Branded Content
- Social Media Management
- Project Manaement
- Retail Experience
- Event Management
- Team Player
- CRM
Education
BA (Hons) Fashion and Textile Management
- Nottingham, United Kingdom
(Year 1) 2.1 - Modules: Fashion Product, Fashion Management and Marketing & Design and Visual Communication.
(Year 2) 2.1 - Modules: Fashion Research Project, Fashion Buying and Merchandising, Employment Management and Fashion Marketing and Communication.
(Year 3) - Sandwich Placement Year at Wrangler HQ
(Year 4) 1st - Dissertation: The Future of the Menswear Store, Fashion Management & Business Improvement.