Steph Kaluza Social Media & Content Executive | The Dots
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Steph Kaluza

Social Media & Content ExecutiveLondon, United Kingdom
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Steph Kaluza

Social Media & Content ExecutiveLondon, United Kingdom
Work history
    Social Media & Content ExecutiveSass & Belle
    London, United KingdomFull Time
    Part of the eCommerce team and reporting directly to the Head of eCommerce, my responsibilities include: - Developing the organic social media strategy, as well as planning and implementing all social content in line with wider marketing activity. Achieving a follower growth of 30k in the first 12 months of implementation. - Devising and implementing the paid social advertising strategy, achieving a ROAS of 8:1 for B2C and 60:1 for B2B in peak trading periods. - Managing all social influencer relationships and campaigns which resulted in a large brand awareness increase in the homeware market. - Leading the B2C editorial campaign plan, which is then implemented across all digital channels. - Planning all brand partnership activity on social platforms to leverage brand awareness and following. - Monthly reporting on success KPIs for both organic and paid social. - Social media community management. - Providing all written content for the B2B and B2C websites. - Copywriting for all offline and online marketing activities. - Implementing the appropriate tone of voice for both B2B and B2C activity.
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    Digital Marketing CoordinatorSunuva Swimwear
     - London, United KingdomFull Time
    Reporting directly to the brand co-founders and acting as the sole lead for all content marketing activity, with responsibility for: - Developing and creating strategies across marketing channels and managing the marketing calendar. - Managing Social Media accounts across Instagram, Twitter, Facebook and Pinterest. - Leading the creation and development of the Sunuva seasonal magazine. - Managing influencer relationships and developing KPIs to measure success and engagement of collaboration campaigns. - Directing and briefing email marketing campaigns to external freelancers. - Managing and creating blog content. - Editing Content/images/graphics for the website. - Assisting with the transition to Emarsys marketing platform from MailChimp. - Coordinating and liaising with the PR agency. - Coordinating with brand partners - Responding to social media enquiries.
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Skills
  • Marketing
  • Social Media Marketing
  • Copywriting
  • Email Marketing
  • SEO
  • Digital Marketing
  • Influencer Marketing
  • Google Analytics
  • Facebook Marketing
  • Paid Social
  • Brand Awareness
  • Analytical
  • Content Writing
  • Google Adwords
  • Adobe Photoshop
  • Magento
  • Facebook
  • Instagram
  • Twitter
  • Pinterest
  • Youtube
  • Wix
  • Mail Chimp
  • Brand Activation
  • B2B Copywriting
  • B2C Copywriting
  • Fashion
  • Fashion E-commerce
  • Video Editing
  • Brand Tone
  • Social Copywriting
  • Social Marketing
  • Social Media Advertising
  • Social Media Management
  • Social Media
  • Social Listening
Education
    Diploma in Digital Marketing Grade Foundation Degree/Level 4Fashion Retail Academy
     - London, United Kingdom
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    A LevelsBicester Community College
     - Bicester, United Kingdom