Socially savvy and digitally dreaming.
- Planning and implementing all organic social media activity in line with the marketing calendar. -Managing social influencer relationships and campaigns. -Managing the paid social strategy and implementation. -Managing and implementing social competitions in collaboration with other brands/companies. -Reporting on success KPIs for both organic and paid social activity. - Social media community management. - Providing all written content for the trade and retail websites. -Copywriting for all offline and online marketing activities. - Implementing both the trade and retail Sass & Belle brand guidelines with respect to the tone of voice.
Reporting directly to the brand co-founders and acting as the sole lead for all content marketing activity, with responsibility for: - Developing and creating strategies across marketing channels and managing the marketing calendar. - Managing Social Media accounts across Instagram, Twitter, Facebook and Pinterest. - Leading the creation and development of the Sunuva seasonal magazine. - Managing influencer relationships and developing KPIs to measure success and engagement of collaboration campaigns. - Directing and briefing email marketing campaigns to external freelancers. - Managing and creating blog content. - Editing Content/images/graphics for the website. - Assisting with the transition to Emarsys marketing platform from MailChimp. - Coordinating and liaising with the PR agency. - Coordinating with brand partners - Responding to social media enquiries.
During this internship I worked alongside and assisted the Digital Marketing Manager and Executive. Roles included: - Implemented technical SEO for website meta titles and page titles following SEO guidelines. - Keyword research for copywriting team for upcoming content campaigns. - Making images shoppable and collecting UGC using Curalate. - Optimising Bing and Yelp business listing pages. - Collecting and manipulating data using Google Analytics for the previous Christmas period. - Online search audit for the store and store services. - Attending PPC training. - Performing a website and email review taking into account user experience and competitors best practice.
- Managing social media accounts and creating campaigns to promote and advertise events. - Capturing events at London and Oxford fashion week. - Assisted with organising and liaising with retailers to take part in a promotional event.