About me
A qualified digital marketer with strong experience in social media management and creative digital content.
Work history
Social Media & Content ExecutiveSass & Belle
London, United KingdomFull Time
Part of the eCommerce team and reporting directly to the Head of eCommerce, my responsibilities include:
- Developing the organic social media strategy, as well as planning and implementing all social content
in line with wider marketing activity. Achieving a follower growth of 30k in the first 12 months of
implementation.
- Devising and implementing the paid social advertising strategy, achieving a ROAS of 8:1 for B2C and
60:1 for B2B in peak trading periods.
- Managing all social influencer relationships and campaigns which resulted in a large brand awareness
increase in the homeware market.
- Leading the B2C editorial campaign plan, which is then implemented across all digital channels.
- Planning all brand partnership activity on social platforms to leverage brand awareness and following.
- Monthly reporting on success KPIs for both organic and paid social.
- Social media community management.
- Providing all written content for the B2B and B2C websites.
- Copywriting for all offline and online marketing activities.
- Implementing the appropriate tone of voice for both B2B and B2C activity.
S
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Digital Marketing CoordinatorSunuva Swimwear
- London, United KingdomFull Time
Reporting directly to the brand co-founders and acting as the sole lead for all content marketing activity, with responsibility for:
- Developing and creating strategies across marketing channels and managing the
marketing calendar.
- Managing Social Media accounts across Instagram, Twitter, Facebook and Pinterest.
- Leading the creation and development of the Sunuva seasonal magazine.
- Managing influencer relationships and developing KPIs to measure success and
engagement of collaboration campaigns.
- Directing and briefing email marketing campaigns to external freelancers.
- Managing and creating blog content.
- Editing Content/images/graphics for the website.
- Assisting with the transition to Emarsys marketing platform from MailChimp.
- Coordinating and liaising with the PR agency.
- Coordinating with brand partners
- Responding to social media enquiries.
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Skills
- Marketing
- Social Media Marketing
- Copywriting
- Email Marketing
- SEO
- Digital Marketing
- Influencer Marketing
- Google Analytics
- Facebook Marketing
- Paid Social
- Brand Awareness
- Analytical
- Content Writing
- Google Adwords
- Adobe Photoshop
- Magento
- Youtube
- Wix
- Mail Chimp
- Brand Activation
- B2B Copywriting
- B2C Copywriting
- Fashion
- Fashion E-commerce
- Video Editing
- Brand Tone
- Social Copywriting
- Social Marketing
- Social Media Advertising
- Social Media Management
- Social Media
- Social Listening
Education
Diploma in Digital Marketing Grade Foundation Degree/Level 4Fashion Retail Academy
- London, United Kingdom
B
B
A LevelsBicester Community College
- Bicester, United Kingdom