As a Creative Director, I believe in telling stories – engaging, entertaining and highly relevant stories. Stories that build brands, increase sales, build loyalty or simply engage an audience. By the way, the graphic timeline on my resumé tells a story too. It roughly outlines what happened in the last 20 years, since I arrived in Minneapolis from Germany.
Telling a better, more relevant story is what leads to creative that connects.
I’ve crafted concepts and designs for consumers (B2C), employees (employee engagement, sales incentives, channel incentives) and attendees (conferences and travel incentives).
As a great team player I can contribute to the big idea and then see it through to execution no matter the medium. As a working Creative Director, I provide insight and direction to creative teams as well as contributing conceptual work and design. That’s just a fancy way to say I do whatever needs to be done.
Holding creative leadership positions in the last 16 years has also honed my presentation skills, plus I developed strong client and account service relationships.
Projects
- Launch Introduction of a new brand identityA playful approach to introduce employees step by step to a new, soon to be released, corporate identity. A box including 25 cards was delivered to each employee, highlighting the new brand colors and shapes. Each card provided several slots, allowing to stick them together in order to create 3 dimensional constructs. This playful approach is aiming to introduce all employees of this global enterprise to familiarize themselves, step by step with some of the key brand elements as well as key brand guidelines.
- Sales Leadership AcademyTheme and brand development that communicates the idea that every employee’s contribution “matters” and that individual success will lead to collective success.Umatter #befearless became the thread for the entire training event experience. This 20 week long Leadership Academy was designed to transform 8,750 leaders in every retail store around the entire country. Retail is changing rapidly and Verizon asked to help prepare their leaders for the future. A massive 8 foot x 36 foot LED wall, dis
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Work history
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Director Creative ServicesBishop-McCann
- Minneapolis, United StatesFull Time
Providing creative design leadership, in producing bold experience-based creative to drive attendee engagement at live events like corporate conferences,product launches, brand summits,incentive trips or corporate meetings.
Including identity and event branding, print and digital media, spatial design and venue branding that engages audiences in live event spaces and remains focused on the event’s mission and long-range objectives.
Creating communication rollouts that will inspire, excite and motivate attendees prior to the event.
On-site creative that delivers impactful impressions, inside and outside the ballrooms to amplify the brand message and create more meaningful connections.
Direct, lead and manage Art Directors and Designers.
Extensive client interactions, presentations and creative team management.
Clients: Actelion Pharma, Firestone, Genentech Pharma, H&R Block, Halls, Kemper Museum of Contemporary Art, Kevin Murphy Beauty Products, Motel 6, Robert Half, Roche Pharma, Sprint,
Verizon, Voya, Wilbur-Ellis, Xerox
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Creative DirectorAIMIA
- Minneapolis, United StatesFull Time
Responsible for creative leadership, interpreting client objectives, providing concept and strategy solutions on global brands like Carlson Hotels Worldwide (Radisson, SAS, Park Plaza, Park Inn, Country Inns & Suites).
Creating brand identities, brand standards, interactive designs, corporate websites, microsites, emails, banners, direct response, packaging, environmental displays and point-of-sale, B2B and B2C campaigns and brand or event promotions.
Clients: ADT, Allsteel, AT&T, Carlson Hotels (Radisson, Country Inns & Suites, Park Inn, Park Plaza), Century Link, Citrix, Heineken, Home Depot, Mazda, Microsoft, Miller, Morgan Stanley, Oracle, Pfizer, Piper Jaffray, Rollerblade, Sprint, Sun Microsystems, Visa.
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Skills
- Advertisement Branding
- Graphi Design
- Photography
- Art Diection
- Brand Direction
Education
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Bachelor of Fine Arts (BFA), Graphic Design FH Gestaltung & Design, Hildesheim/Holzminden
- Hildesheim, Germany