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TraxAir is a start-up helping indie artists track, protect & manage their rights worldwide through cutting-edge music identification technologies.
Record Label, Artist Agency & Events specialized in Electronic Music.
Reporting to the Strategic Planning Director & VP for Strategic Planning on new business pitches and proactive proposals. Answering local & international RFP’s for brands & institutions to create 360° communication campaigns in the fields of sport, music, cinema, art, celebrities, etc. Acquired skills: cross-media & BTL campaign design & strategy (PR, brand content, event, digital & social media), competition analysis, consumer studies analysis, brand strategy analysis, client pitch, brainstorming lead, creative briefs, trendwatching, budget & KPIs. Credentials: PSG, Peugeot, Hyundai, Coca-Cola, Société Générale, GMF, PUIG, SNCF, Danone…
Assisting the Global Account Manager responsible for Havana Club in launching the brand's new international campaign.
Double Diploma Master of Management & Master Of Sciences in Marketing Management