n charge of developing the Puig brands’ visibility at Point of Sale in Eastern Europe, Mediterranean and African distributors by working closely with the markets to build strong temporary animations at POS. Brands: Prada, Valentino, Paco Rabanne, Carolina Herrera, Nina Ricci, Antonio Banderas
Assisted the Market Research team on new product developments and attended focus groups to gain insights and draw recommendations. Conducted a prior-to-launch exploratory research on the Chinese market to help identify the market potential of 7DAYS Croissants in China.
Selected upon a creative candidacy, to participate in a competition between 3 groups of 6 interns to win the pitch for the french client FDJ.fr (Franc?aise des Jeux). Came up with a creative solution in order to recruit younger people on the FDJ.fr website.
Coordinated Peugeot’s international campaigns within the Havas Worldwide network of agencies, liaising on a daily basis with 25 agencies, to deliver material, negotiate rights and approve local adaptations of TVCs and print campaigns. Kept track of the local activities of the countries, held conference calls with the international agencies and prepared the weekly status reports presented in the client meeting at Peugeot. Researched and presented weekly Copy Reviews of the Advertising news in the Automotive sector and Benchmarks on given topics (such as Mercedes’ shift of strategy to appeal to younger consumers).
Communication and Design