About me
UI designer with a UX approach to digital product design projects for luxury brands and bluechip companies.
User-centered and clutter-free journeys are my hood.
Projects
- WInston Assets Library designInformation Architecture and Interface design for Winston Internal assets library. The library was to live inside JTI internal interface. It was to be Winston branded and offered a sooth and easy access to the asset. The challenge was to make the search and results function as efficient as possible.
- Courtyard CinemaThis is a short project done for Jack Wills. The brand partnered with the Royal Academy in London to offer some tickets for the Royal Academy Outdoor Cinema session. My brief was to design a competition journey appealing toJack Wills audience (12-16) from Information, Interaction to visual design.
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Work history
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Ui-ux DesignerFreelance
i develop digital products for luxury brands or household names. My skills range from User Research ( Research skills gained thanks to a brand strategy background) to visual design.
Senior Digital Designer
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My role was to design bespoke responsive digital products for Jack Wills (website +emails) and develop the brand digital guidelines.
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Skills
- Branding
- Digital
- Typography
- Interface Design
- Prototype
- Product Design
- Omnigraffle
- Sketch
- Responsive Design
- User Personas
- Invision
- UX UI Principles
- User Journey
Education
Branding and Brand Strategy
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Semiology
Integrated communication
Marketing strategy
Digital strategy
Strategic Planning
Trendwatching
Design strategy
Brand Identity
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Webdesign
Branding
Graphic design
Advertising
editorial design