currently seeking new opportunities
• Responsible for the execution and development of the international product and marketing strategy (retail, HoReCa) for S.Pellegrino water as a lifestyle brand. • Working across the full mix, including: brand proposition development, NPD, special editions (project lead from strategy to on shelf), digital strategy, integrated communications development (TV, print and trade POS activation), trade marketing materials (from concept to production) • P&L in new products & PFME budget management. • Working on a daily basis with the Marketing Manager but also managing relationships with offices overseas (over 125 countries: affiliates and directs) as well as agencies, suppliers and production. • Attended the International Marketing & Sales Rive Reine Nestle? Course, Brand Building the Nestle? Way, Finance & Controlling, Train the trainer, Everyday Coaching
• Worked within Creative Services team as lead Planner reporting to the Head of Planning. • Responsibilities included uncovering and applying thorough and insightful understanding of clients’ audiences, brands and markets to create clear strategic platforms and inspire compelling and effective ideas. • Provided detailed communications planning, copywriting and post-campaign ROI analysis.
Brand positioning assessment and business development into four European markets.
A leading global integrated advertising agency. • Involved in the pitching and development of marketing communications strategy and the creation and execution of across the line campaigns for top UK retail brands. • Responsible for overseeing the ROI analysis on TV and Print. • Participated in account planning, presentation and integrated communication trainings.
A leading brand and communications research agency with global presence. • Research executive at a global brand consulting firm designing and analyzing quantitative studies to provide fact-based insights, solutions and competitive intelligence on brand building campaigns (Key clients: Snapple, Travelocity.com, Dunkin’ Donuts, Apple)
Masters Fashion Experience Design Management
Business French Diploma/ Diplo?me de Franc?ais des Affaires I Degre? (DFA I)