- Analyze sales data and communicate performance trends to management on a weekly basis. - Outline and implement action steps to drive the business in reaction to sales trends. - Study the market and apply trend forecasts to the development and execution of business strategies. - Created a sales analysis document that has been adopted as this Kids division's "Best Practice" - Develop seasonal assortment strategies used to direct design and product development teams on merchandise needs. - Partner with Inventory Planners to build high level financial plans. - Supply inventory support teams projected product rankings to control unit buys and maximize productivity. - Drive sales across multi-channels including in store, online, and in print. - Work with Creative partners to ensure catalog presentations align with business strategies. - Proof web copy and product images.
- Studied the market and sales data to the develop, communicate, and execute business strategies. - Met with vendors to build assortments and negotiate pricing and order minimums to meet profit goals. - Generated store volume groups to control inventory levels, inventory turn, and maximize productivity. - Customized website pages by recommending product categories for landing pages. - Edited product content following SEO guidelines, approve images, and set up dropship opportunities.
- Merchandise physical and electronic sets, including the management of 115 Christmas planograms. - Collaborated with graphic artist to communicate private label packaging needs to vendors. - Grew a fashion line 14.5% by adapting presentation and content to match customer shopping habits. - Built a seasonal program to an anticipated 5.3% sales increase by developing Shopko-exclusive items.
- Applied SEO practices to over 150 web items to increase sales and drive site traffic. - Recommended hierarchy improvements based on analysis of competitors’ web hierarchy. - Developed marketing plans for weekly homepage updates to reflect business trends.
Bachelor of Business Administration