Stephanie Dercks

Assistant Omni Merchant

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  • LocationMadison, United States

Skills

 

  • Advertising
  • Digital Media
  • Events
  • Branding
  • Promotions
  • Businesses Development
  • Brand Management
  • Email Marketing
  • Internet Marketing
  • Market Research
  • Marketing Strategy
  • Problem Solving
  • Project Management
  • Social Media Marketing
  • Communications

Work history

Currently

Assistant Omni Merchant

Lands’ End

Mar 2015
  • - Analyze sales data and communicate performance trends to management on a weekly basis. - Outline and implement action steps to drive the business in reaction to sales trends. - Study the market and apply trend forecasts to the development and execution of business strategies. - Created a sales analysis document that has been adopted as this Kids division's "Best Practice" - Develop seasonal assortment strategies used to direct design and product development teams on merchandise needs. - Partner with Inventory Planners to build high level financial plans. - Supply inventory support teams projected product rankings to control unit buys and maximize productivity. - Drive sales across multi-channels including in store, online, and in print. - Work with Creative partners to ensure catalog presentations align with business strategies. - Proof web copy and product images.

2015

Assistant Buyer Seasonal Decor & Costumes

Shopko

Jul 2012 - Feb 2015
  • - Merchandise physical and electronic sets, including the management of 115 Christmas planograms. - Collaborated with graphic artist to communicate private label packaging needs to vendors. - Grew a fashion line 14.5% by adapting presentation and content to match customer shopping habits. - Built a seasonal program to an anticipated 5.3% sales increase by developing Shopko-exclusive items.

2015

Buyer Home Decor

Shopko

Feb 2015 - Feb 2015
  • - Studied the market and sales data to the develop, communicate, and execute business strategies. - Met with vendors to build assortments and negotiate pricing and order minimums to meet profit goals. - Generated store volume groups to control inventory levels, inventory turn, and maximize productivity. - Customized website pages by recommending product categories for landing pages. - Edited product content following SEO guidelines, approve images, and set up dropship opportunities.

2011

Ecommerce Intern

Shopko

May 2011 - Aug 2011
  • - Applied SEO practices to over 150 web items to increase sales and drive site traffic. - Recommended hierarchy improvements based on analysis of competitors’ web hierarchy. - Developed marketing plans for weekly homepage updates to reflect business trends.

Education

2012

Marketing

University of Wisconsin Oshkosh

Aug 2008 - Apr 2012
  • Bachelor of Business Administration