About me
A Communications Consultant and Editor helping brands communicate effectively.
Experience gained from 14 years editing and writing fashion editorial ranges from site navigation, product descriptions and marketing copy to show reports, interviews and long form features - with live reportage in-between.
As an Editor and Social Media Manager, focus shifted to creating and implementing strategies and creative campaigns to establish luxury brands such as Selfridges, MATCHES FASHION and NET-A-PORTER as authorities in the digital fashion community.
Currently freelance connecting emerging premium labels such as KITRI and NINETY PERCENT with their desired customer base by defining a clear brand identity, establishing an engaging tone of voice and delivering elevated multi-channel coms.
Work history
N
N
Communications Consultant and EditorNinety Percent
London, United KingdomFreelance
Communications Consultant for emerging premium and ethical jersey brand
• Social media strategy and campaign execution: development of strategies and activations to accelerate growth and engagement of digital audiences across, content, E-commerce and email
• Content marketing across emails, product pages and ecommerce content: creating accurate, informative and trend-focused web optimised copy with focus on converting visitors to buyers
• Brand voice guidelines, style guide and key messaging: delivering copy and campaigns to establish the brand within the premium sector and optimise customer experience at all times
Skills
- Content and Media Writing
- Editorial
- Feature Writing
- Brand Communication
- Brand Storytelling
- Copywriting
- Social Media Marketing
- Brand Strategy
- Brand Tone
- Writing
Education
L
L
Fashion and CommunicationLCF
- London, United Kingdom
2:1 BA in Fashion and Communication