A highly motivated international marketer with in-depth experience of brand and corporate, client and agency side. Expertise in international re-brands, multi-territory campaigns, international event management, stakeholder engagement and revenue generation. Strong relationship builder / team player who’s passionate about adding value.
• Developed and implemented strategic plans for Universal Channel (UC) and Studio Universal (SU) international brands, whilst being the global brand guardian. • Managed the international rebrand of Universal Channel (the flagship channel)/rollout across 11 territories and international refresh of Studio Universal across 4 territories. • Developed the first international digital and social media strategy for all international channels. • Delivered annual 360 brand analysis for Universal Channel/Studio Universal and monitored channel performance on-going. • Worked with local marketing teams to drive effective marketing strategies/activities and share best practice. • Ran the internal annual International Marketing, Creative and PR Summit for 50 people over three days. • Worked closely with ad sales to identify commercial partnership opportunities/produce relevant pitch materials. • Created and implemented global launch campaigns for international shows. • Managed the central team budget ($2.5M) and LRP process.
• Developed The Africa Channel brand identity, marketing and PR communications launch plan for the UK. • Identified strategic partnership opportunities, instigated and drove relationships with international brands, NGO’s, events and channel personalities/ambassadors. • Developed and delivered the digital strategy, including website launch/content and audience communication.
High-end events and catering company • Created/managed innovative themed corporate and private events – from 50 to 10,000 people. • Developed strategy for new product launches and distributed regular B2B and B2C e-shots.
Pan African pay TV network/broadcaster • Devised and implemented all launch events and ATL/BTL marketing activity for 12 countries, driving key media partnerships. • Managed global/localised agencies (13) to produce region specific marketing campaigns/promotions and events, office/dealer branding, POS material and sales collateral. • Devised and implemented the on air promotional strategy across 26 English and French channels. • Produced and delivered website content to ensure 360 degree integrated marketing approach/promotion. Note: GTV went into liquidation in 01/2009
European measured marketing agency (Clients included IBM, Motorola, Sterling Commerce, Island Pacific and RBS) • Advised ‘C’ level clients on strategic ways to build and maintain market position through thought leadership - within retail, mobile, T&L and manufacturing industries across Europe, the US and North America. • Created and delivered innovative pan-European marketing/PR projects for clients –positioning development, events, marketing communications, white papers, lead gen and ROI measurement. • Instigated commercial partnerships – clients, analysts and business gurus.
UK multichannel TV provider • Co-ordinated the briefing, production and implementation of all ATL and BTL marketing activity, on and off air competitions/stunts and sponsorship opportunities. • Developed the content for all 10 channel web pages for the UKTV website/partner sales house website. • Managed the launch of Doctor Who on UKTV Gold (£500K). • Managed the extension of UKTV Drama to 24 hours and developed the daytime identity.
International educational development charity • Assisted in the conception of Marketing and PR strategies/initiatives, writing, distributing and ‘selling in’ all external promotional material/internal collateral and ROI reporting.