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Stephanie Gormley

International Head of Marketing

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  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsHead of Marketing - Brand Marketing Consultant

About me

A highly motivated international marketer with in-depth experience of brand and corporate, client and agency side. Expertise in international re-brands, multi-territory campaigns, international event management, stakeholder engagement and revenue generation. Strong relationship builder / team player who’s passionate about adding value.

Skills

  • 360 Branding
  • Strategy
  • Budget Management
  • Advertising Campaigns
  • Production/project Management
  • Promotional Campaigns
  • Event Management
  • Television
  • Social Strategy
  • Digital

Work history

2016

International Head of Marketing

NBCUniversal International]

Oct 2010 - Dec 2016
  • London, United Kingdom
  • Full Time
  • • Developed and implemented strategic plans for Universal Channel (UC) and Studio Universal (SU) international brands, whilst being the global brand guardian. • Managed the international rebrand of Universal Channel (the flagship channel)/rollout across 11 territories and international refresh of Studio Universal across 4 territories. • Developed the first international digital and social media strategy for all international channels. • Delivered annual 360 brand analysis for Universal Channel/Studio Universal and monitored channel performance on-going. • Worked with local marketing teams to drive effective marketing strategies/activities and share best practice. • Ran the internal annual International Marketing, Creative and PR Summit for 50 people over three days. • Worked closely with ad sales to identify commercial partnership opportunities/produce relevant pitch materials. • Created and implemented global launch campaigns for international shows. • Managed the central team budget ($2.5M) and LRP process.

2010

Marketing Manager

The Africa Channel

Dec 2009 - May 2010
  • London, United Kingdom
  • Freelance
  • • Developed The Africa Channel brand identity, marketing and PR communications launch plan for the UK. • Identified strategic partnership opportunities, instigated and drove relationships with international brands, NGO’s, events and channel personalities/ambassadors. • Developed and delivered the digital strategy, including website launch/content and audience communication.

2009

Marketing Manager

The Blistering Group

Apr 2009 - Sep 2009
  • London, United Kingdom
  • Freelance
  • High-end events and catering company • Created/managed innovative themed corporate and private events – from 50 to 10,000 people. • Developed strategy for new product launches and distributed regular B2B and B2C e-shots.

2009

Marketing Manager

Gateway Broadcast Services (GTV)

Jan 2008 - Jan 2009
  • London, United Kingdom
  • Full Time
  • Pan African pay TV network/broadcaster • Devised and implemented all launch events and ATL/BTL marketing activity for 12 countries, driving key media partnerships. • Managed global/localised agencies (13) to produce region specific marketing campaigns/promotions and events, office/dealer branding, POS material and sales collateral. • Devised and implemented the on air promotional strategy across 26 English and French channels. • Produced and delivered website content to ensure 360 degree integrated marketing approach/promotion. Note: GTV went into liquidation in 01/2009

2008

Senior Account Manager

McDonald Butler Associates

Jan 2006 - Jan 2008
  • London, United Kingdom
  • Full Time
  • European measured marketing agency (Clients included IBM, Motorola, Sterling Commerce, Island Pacific and RBS) • Advised ‘C’ level clients on strategic ways to build and maintain market position through thought leadership - within retail, mobile, T&L and manufacturing industries across Europe, the US and North America. • Created and delivered innovative pan-European marketing/PR projects for clients –positioning development, events, marketing communications, white papers, lead gen and ROI measurement. • Instigated commercial partnerships – clients, analysts and business gurus.

2006

Marketing Executive

UKTV

May 2003 - Jan 2006
  • London, United Kingdom
  • Full Time
  • UK multichannel TV provider • Co-ordinated the briefing, production and implementation of all ATL and BTL marketing activity, on and off air competitions/stunts and sponsorship opportunities. • Developed the content for all 10 channel web pages for the UKTV website/partner sales house website. • Managed the launch of Doctor Who on UKTV Gold (£500K). • Managed the extension of UKTV Drama to 24 hours and developed the daytime identity.

2003

Marketing and PR Assistant

Raleigh International

Aug 2002 - Feb 2003
  • London, United Kingdom
  • Internship
  • International educational development charity • Assisted in the conception of Marketing and PR strategies/initiatives, writing, distributing and ‘selling in’ all external promotional material/internal collateral and ROI reporting.

Education

2002

BSc (Hons) Sociology with Communication and Media Studies

Loughborough University

Sep 1999 - Jun 2002
  • Loughborough, United Kingdom
  • 2:1 achieved

1998

A Levels and GCSE's

The Lady Eleanor Holles School

Sep 1991 - Jun 1998
  • London, United Kingdom