About me

A highly motivated international marketer with in-depth experience of brand and corporate, client and agency side. Expertise in international re-brands, multi-territory campaigns, international event management, stakeholder engagement and revenue generation. Strong relationship builder / team player who’s passionate about adding value.

QuestionsProjectsExperienceTeam

Work history

International Head of Marketing
Oct 2010 - Dec 2016London, United KingdomFull Time
• Developed and implemented strategic plans for Universal Channel (UC) and Studio Universal (SU) international brands, whilst being the global brand guardian. • Managed the international rebrand of Universal Channel (the flagship channel)/rollout across 11 territories and international refresh of Studio Universal across 4 territories. • Developed the first international digital and social media strategy for all international channels. • Delivered annual 360 brand analysis for Universal Channel/Studio Universal and monitored channel performance on-going. • Worked with local marketing teams to drive effective marketing strategies/activities and share best practice. • Ran the internal annual International Marketing, Creative and PR Summit for 50 people over three days. • Worked closely with ad sales to identify commercial partnership opportunities/produce relevant pitch materials. • Created and implemented global launch campaigns for international shows. • Managed the central team budget ($2.5M) and LRP process.
Marketing Manager
Dec 2009 - May 2010London, United KingdomFreelance
• Developed The Africa Channel brand identity, marketing and PR communications launch plan for the UK. • Identified strategic partnership opportunities, instigated and drove relationships with international brands, NGO’s, events and channel personalities/ambassadors. • Developed and delivered the digital strategy, including website launch/content and audience communication.

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Skills

• 360 Branding
• Strategy
• Budget Management
• Advertising Campaigns
• Production/project Management
• Promotional Campaigns
• Event Management
• Television
• Social Strategy
• Digital

Education

BSc (Hons) Sociology with Communication and Media Studies
Sep 1999 - Jun 2002Loughborough, United Kingdom
2:1 achieved
A Levels and GCSE's
Sep 1991 - Jun 1998London, United Kingdom