About me
After having worked within the industry of Graphic Design & Visual Communications for several years I have ventured into the world of university (wrong way around I know) whilst continuing as a freelancer.
I am a typographic fanatic and express this in my work as well as hoping to enable people to see the world as differently as I do (and I'm sure others do too). Whilst I'm a firm believer in form follows function I think that you can do this and still be daring, creative and have fun with designs. The key to design is that it communicates with the viewer.
Projects
- Helvetica: The ExhibitionTypography is everywhere and plays a huge part in functionality, user experience and visual appeal of a piece of work. The brief set was to explain the understanding and value of typography, and its role in the work of a graphic designer. Truly good typography should bring quality and clarity to a design, and not diminish creative ideas.
Work history
Freelance Creative
Loughborough, United KingdomFreelance
Graphic Designer
- Loughborough, United KingdomFull Time
Having a flair for creativity but also the ability to liaise with clients and potential clients and build working relationships.
Creating solutions for a huge variety of products and activities, such as websites, advertising, brochures, posters, apps, exhibitions and displays, corporate communications and corporate identity, e.g. giving organisations a visual 'brand’.
Producing artwork that reflects the brief agreed with the client, develops creative ideas and concepts, choosing the appropriate media and style to meet the client’s objectives and produces graphic files that meet with the specifications of production.
The work demands creative flair, attention to detail, up-to-date knowledge of industry software and a professional approach to time, costs and deadlines. The ability to prioritise jobs and demonstrate web experience.
Typical work activities include:
▫️Meeting clients to discuss the business objectives and requirements of the job
▫️Deal with incoming enquiries with professionalism and due regard for the enquiry handling process
▫️Make outgoing communications to potential clients in order to win new business
▫️Interpreting the client’s business needs and developing a concept to suit their purpose and that meets the brief
▫️ Estimating the time required to complete the work and agreeing artwork costs that reflect this for clients
▫️ Developing design briefs by gathering information and data through research
▫️ Thinking creatively to produce new ideas and concepts, then present them to the client in a professional manner
▫️ Using innovation to challenge design briefs within the constraints of cost and time
▫️ Produce accurate and high-quality work that meets the needs of the client
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Skills
- 10. Indesign
- 11. Photoshop
- 9. Illustrator
- Advert Design
- Editorial Deisgn
- Magazine Design
- Print Deign
- Hand Lettering
- Creative Typography
- Typography
Education
(hons) Graphic Design
Leicester, United Kingdom
HNC Design & Innovation
- Loughborough, United Kingdom