About me
As a Senior Project Manager within the Daily Mail group I work across 9 publications covering both print and digital activations, managing all creative elements for brands who choose to partner with us.
In brief summary, my role is to deliver multi-channel commercial campaigns on time, within budget, ensuring that all those involved (stakeholders, external agencies, 3rd parties and internal teams) are happy and working as efficiently as possible. I work closely with photographers, videographers, designers, talent, writers and developers to deliver brand campaigns to target specific audiences and achieve the KPIs agreed whether this is to increase awareness for the brand, drive traffic etc.
I have a strong track history of successfully managing teams and delivering projects, with a transferable skills set to work across most industries.
Projects credited in
- ITVA longterm partnership with ITV’s weekly sponsorship of Metro’s TV To Go feature. There were two advertorials each week. The content related to particular television programs coming up and interviews with talent. The aim was to drive readers to the ITV Hub, where viewers can catch up on demand. Each piece was replicated for the e-edition of the paper.
- ITVA longterm partnership with ITV’s weekly sponsorship of Metro’s TV To Go feature. There were two advertorials each week. The content related to particular television programs coming up and interviews with talent. The aim was to drive readers to the ITV Hub, where viewers can catch up on demand. Each piece was replicated for the e-edition of the paper.
- Airbnb First Night On UsA series of branded content columns and display 10x7s to promote Airbnb's 'First Night On Us' campaign. Each piece featured a different lesser-known location to increase awareness for overtourism and encourage readers to holiday in quieter destinations within the UK. Display ads were created alongside the branded content to run simultaneously on the e-edition.
Work history
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Senior Project ManagerMail Metro Media
London, United KingdomFull Time
I'm responsible for managing Commercial Partnerships at Mail Metro Media acting as the main liaison between internal teams and the client/media agency. I work on multiple projects simultaneously and across a variety of publications including The Daily Mail, The Mail on Sunday, Metro, MailOnline, Metro.co.uk, This is Money, You magazine, and Weekend Magazine.
The role includes:
- Ensuring all elements of a commercial partnership are delivered on time, and within budget.
- Managing all campaign budgets, keeping track of all costs on a P&L report for Finance to assess the success of a partnership.
- Video production management, including booking 3rd party agencies for large scale productions, or for smaller projects acting as the Producer sourcing locations, hiring hair/makeup, stylists, catering, working on treatments/scripts etc.
- Working with sales strategists to produce detailed PCAs (post campaign analysis) reports to demonstrate the success of the campaign to encourage a repeat booking.
- Working knowledge of DoubleClick for Publishers to monitor digital ad performance in regards to pacing of impressions/clicks and report back on any suggested optimisations from Ad Ops.
- Booking social influencers and talent, including contract negotiations in regards to deliverable and fees.
- Managing competitions and giveaways including arranging prize fulfillment and finalising T&Cs with Legal.
- Working closing with our Digital Creative team to create on more complex rich media ad formats and bespoke micro-site builds.
- Using Omninure, Facebook analytics, Wayin, and OperativeOne
- Advising and assisting Mid/Junior PMs
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Project ManagerEngage Publishing
- London, United KingdomFull Time
Engage is a content marketing agency that specialises in creating branded content within digital environments.
- Manage the production of online content across various client accounts.
- Manage the web production/development for a large finance client.
- Liaising between editors and sub-editors to ensure the smooth flow of copy.
- Talking through amends with clients on a weekly status call
- Uploading all daily web content, including press releases and features through a CMS.
- Using PM tools such as Jira and Basecamp to keep our development team and clients up to date
- Delivering weekly website sprints on time and within budget with 3rd party dev team.
- Budgeting/invoicing.
- Good working knowledge of CMS.
- Responsible for pulling and assessing monthly Google Analytics reports t monitor trends in activity.
- Line management role assisting Junior PMs.
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Skills
- Budgeting
- Data Analysis
- Presenting
- Communicating Ideas
- Producing
- Project Management
- Project Delivery
- Time Management
- Management
- Schedule Coordinating
Education
BSc Study Clinical Photography - Grade1st Class HonoursUniversity of Westminster
- London, United Kingdom
This course is the only full-time degree in Clinical Photography in the UK. It has been designed with the support of the Institute of Medical Illustrators (IMI) to directly meet the needs of the medical photography profession. The course combines academic study in photography, and clinical theory and practice, with work-based learning in NHS hospitals.
Foundation Degree in Art and DesignCamberwell College of Arts (UAL)
- London, United Kingdom
Activities and Societies: Foundation Diploma Exhibition
A one year Foundation Diploma at Camberwell provided the opportunity to create project based art with unlimited exploration of original ideas and experimenting with techniques. Combined with design and media, I specialised in Photographic arts, strengthening these skills to prepare me for my BSc degree.