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Lucy in the Sky in a online fashion retailer focused on delivering quality fashionable party styles to young women at a competitive price. As the Senior Graphic Designer my main responsibilities were to lead a team of four designers while developing and executing all design elements of the website at a high standard and communicating and delegating management direction. I also played a key role in Lookbook and eMag concepts, content creation, styling and sourcing, and was solely responsible for post production tasks such as graphics, layout and image selection. I worked closely with my manager to implement UX design changes to website. Other responsibilities also included product and lookbook photography and product merchandising.
Portmans is an industry leader in up-to-the-myinute looks that are fast, fresh and ever evolving, and is owned by one of the largest retail groups in Australia, The Just Group. As the VM Coordinator it is my role to communicate the vision of the general manager, the buying team and the business leaders to over 80 stores. This is communicated via a brief compiled in Adobe Suite programs and requires a quick turn around, strong attention to detail and constant communication with the entire Portmans team. My strong graphic design skills are highly regarded in this role.
Compiling store directives using InDesign, Photoshop and Illustrator, and following corporate style guidelines; training staff in using Adobe programs; converting the production of the store directive into InDesign; supporting the creative specialist; arranging and reviewing instore stock; contributing ideas; developing moodboards; sourcing found objects and implementation for Rubi rebrand
Southern Cross Shuffleboards is Australia's only dedicated distributor of prestige bar shuffleboard tables. This was a start up business and a massive undertaking, but with a Bachelor in Business (Entrepreneurship) and a strong work ethic my partner and I were successfully able to introduce an international product into the Australian market. I have been successful in communicating with foreign suppliers to develop and manufacture fully branded products, manage inventory, manage book keeping and financial activities, and create diverse and engaging digital and print collateral for the business.
Hot House Media & Events is a boutique PR agency. While there I was able to gaining first-hand experience with promoting brands, products and brand direction, managing in-house stock and work at events including The 2008 Logie Awards, David Jones 2009 Summer Launch Runway Show, Project Runway Australia Finale 2009.