Projects
- "A Poppy Rose"Welcome to my mind, a space where my thoughts roam free and my creativity soars. This is my universe, where I'll be sharing experiences on various topics. Self-discovery, love, anxiety, the ups and downs of this journey called life & more. Some of these poems have been with me since I can remember, and others have come to be through my evolution as I've learned more about myself and the world. Amidst the pages of my first book, you'll discover the journey of the poppy that rose.
Work history
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Marketing and Communications Managermidtown consulting group
Orlando, United StatesFull Time
• Develop and execute effective marketing strategies that drive customer acquisition and retention, optimizing revenue, and enhancing brand awareness through various marketing campaigns
• Manage marketing research efforts by capturing and disseminating project-related information in a clear and easily accessible way providing editorial oversight for the organization and clients
• Lead all marketing communications efforts for our client, CFEED, by improving collaborative data sharing among Central Florida educational institutions and increasing success, outcomes, and opportunities for all students
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Content Marketing ManagerSpace Runners
Miami, United StatesFull Time
• Lead the development of 12+ digital marketing strategies aligned with objectives while identifying new social media trends to leverage the goal of growing awareness and revenue, and ensuring an effective omnichannel journey for our clients
• Increase engagement rate by 173%, followers by 34.5%, and impressions by 62% by directing the execution of visual content across socials (Instagram, TikTok, Twitter, Discord, Meta, LinkedIn) with copy to promote engagement and brand identity
• Evaluate and manage the end-to-end delivery of data and insight-driven marketing and communication campaigns by reporting on KPIs while monitoring performance and content objectives per channel to identify best practices for plans
• Manage content management system to provide a consolidated view of objectively planned content, creating visibility around content availability and optimizing content sharing across the leadership team
Skills
- Writing
- Marketing
- Communications
- Public Relations
- Publishing
Education
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Bachelor of Arts (BA) Northeastern University
- Boston, United States
Bachelor of Science in Business Administration, Marketing & Creative Writing