About me
I joined Health Data Research UK in February 2021 as the Digital Marketing and Analytics Manager and have since been promoted to Senior Manager for Marketing and User Insights.
My role informs the development of our growing infrastructure services, including the Alliance and its four pillars (Technology Ecosystem, Trust & Transparency, Usable Data and Capacity Building); the Gateway and the Hubs. It also includes driving engagement and use across our digital channels. This includes delivering the organisation's analytics service, delivering the strategy for user insights and leading on delivering the strategy for marketing infrastructure services.
Before joining HDR UK, I worked in digital marketing at both Great Ormond Street Hospital Children’s Charity and Sparks, a paediatric research charity, where I led digital fundraising and brand campaigns. Prior to that, I was marketing manager at Student Cribs, having received a distinction in Digital Marketing from Google’s Squared Online and a degree in English Literature from the University of Exeter.
Projects
Projects credited in
- Home For ChristmasIn our first piece of work for Great Ormond Street Hospital Children’s Charity (GOSH Charity), we tell the animated story of Mia making her way home as part of the #homeforchristmas campaign. The film was animated by Dutch artist, Marlies van der Wel (recognised at Toronto Film Festival and Sundance), who did character studies on real patients and nurses to bring this to life through her medium of digital collage. The music was composed by Pieter de Graaf.Great Ormond Street Hospital’s (GOSH) de
Work history
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Senior Manager - Marketing and User InsightsHeath Data Research UK
London, United KingdomFull Time
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Digital Marketing ManagerHeath Data Research UK
London, United KingdomFull Time
My role involves leading on HDR UK’s digital strategy and delivery, and digital marketing for the Health Data Research Innovation Gateway.
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Skills
- Digital Marketing
- Website Content
- Website Analysis
- CMS Websites
- Website Management
- Social Media
- Social Media Advertising
- Social Media Management
- Social Media Marketing
- Performance Marketing
- Google Analytics
- Reporting Analytics
- Campaigns Reporting
- Sales Reporting
- CRM
- CRM Management
- CRM Marketing
- CRM Systems
- User Journeys
- UX
- Digital UX
- SEO
- SEO Optimisation
- Wordpress SEO
- SEO Analysis
- Email Marketing
Education
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DistinctionSquared Online | Developed with Google
- London, United Kingdom
I received a distinction in Digital Marketing from Google’s Squared Online - six months of courses, online lectures, virtual hangouts to do group coursework with people from across the world, tests and a final exam.
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2:1 Batchelor of Arts in English LiteratureUniversity of Exeter
- Exeter, United Kingdom
Awards
Best Use of Twitter - GDXawardsGreat Ormond Street Hospital Children's Charity
Best use of Twitter within a campaign.
Winner: Twitter UK and GOSH Charity for #Whamageddon - led by Steph Parrott and Kat CimettaBest Charity Campaign - UK Social Media AwardsGreat Ormond Street Hospital Children's Charity
Best Charity / Not For Profit Campaign
Winner: #Whamageddon led by Steph Parrott and Kat Cimetta+ Show more