An Award-winning Creative with over 10 years of experience in entertainment,
services and high street British & European brands. As a Senior Art Director with experience as a Creative Director, I’m responsible for strategic thinking and the development of creative campaigns. Recently, I’ve specialised in branded content & digital campaigns; a bridge between editorial and traditional advertising. An approach that builds real connections with audiences by helping brands connect with people on a deeper level; through storytelling. I have a real passion for the creative process as well as the production side of bringing big ideas to life.
Projects credited in
- The Carling Black Label ProjectTo celebrate Carling's place at the heart of modern British culture we created the Carling Black Label Project: A one-off event to mark Carling's patronage of music, festivals and gig venues by pairing two British electronic groups - Underworld and Gorgon City - and recording their performances of Cowgirl live to vinyl at Abbey Road Studios. An extremely rare and electrifying live music experience.
Work history
Creative DirectorCLICKON Media
- London, United KingdomFull Time
Lead pitches, present ideas & campaigns, direct the creative department and collaborate with Studio on film production.
• Development of creative strategies
• Implementation of creative strategy into creative executions
• Direction, mentoring and managing creatives, designers, AD & CW
• Development docu-film series & campaigns for digital branded content • Development OOH, print, digital & social campaigns
• Strategy, conception, scriptwriting, art direction & copywriting • Collaboration with prod, producers, editors & directors
• Clients: Eurotunnel, RedBull TV, Asda, Seafish and General Tire
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Creative Art DirectorCDM London
- London, United KingdomFull Time
Directed campaigns in Health where regulatory constraints created numerous challenges, that required highly creative solutions.
• Development campaigns on small budgets
• Strategic thinking for existing clients and pitches
• Implementation of creative strategy into creative executions
• Direction of creatives, designers, editors, artworkers & photographers
• Conception, scriptwriting, design, strategy, art direction & copywriting
• Collaboration with Strategists & Accounts
• Clients: NHS, Johnson&Johnson, Merck, Pfizer, GSK and Novartis
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Skills
- Print Design
- Art Direction
- Drawing
- Digital
- Mixed Media
- Design
- Pen Ink
- Illustrator
- Indesign
- Photoshop
- Social Media
- Abobe Creative Suite
- Scamps
- Creative Conceptualisation
- Outdoor Campaigns
- Strategic Thinker
- Content
- Advertising Content
- Advertising Concepts
- Client Presentation
- Business Pitching
- Branded Content
- Branded Documentary
- Digital Advertising
- Digital Agency
- Strategy Development
- Strategic Thinking
- Digital Strategy
- Pitch Development
- Pitching
- Client Pitching
- Presentations
- Copywiting
- Script Development
- Video Scriptwriting
- Storytelling
- 360 Campaigns
- Creative Direction
- Creative Art Direction
Education
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Watford Ad course: Post Graduate art direction and copywriting courseWest Hertfordshire College
- Watford, United Kingdom
Conceptualisation
Strategic thinking
Art direction
Copywriting
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Degree in Arts and Advertising, with distinction 2 :1 ECV Paris
- Paris, France
Advertising, design and illustration.
Awards
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Nomination Best Agency/Client CollaborationDigiday Content Marketing Awards
Eurotunnel Le Shuttle _ HAM & JAMD
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Nomination Most Innovative Use of ContentDigiday Content Marketing Awards
Eurotunnel Le Shuttle _ HAM & JAM+ Show more