A writer, photographer and digital marketer with more than 14 years of blogging experience, I am currently blogging under the name Little Observationist. My full time professional role is as a Social Media Strategist at CAPA The Global Education Network in London. I also freelance as a writer, photographer, website creator and social media consultant.
Work history
Social Media Strategist
London, United KingdomFull Time
CAPA is an international education provider for US university students who study abroad in Buenos Aires, Dublin, Florence, London, Shanghai, and Sydney with a focus on engaging with global city environments.
My role is to create and implement social media strategies, provide content and manage Facebook, Instagram, LinkedIn, Pinterest, Twitter and YouTube including engagement and analytics. I set up many of these channels from scratch as well as the CAPA World blog which I also run, posting 2-4 stories or interviews daily. Each term, I manage a grant program for student bloggers and vloggers who provide weekly content. I work closely with the rest of the US-based marketing team on a variety of other projects.
Our 2015 student magazine with which I was involved won platinum and gold MarCom awards in 12 categories and platinum Hermes Creative Awards in 7 categories. Our 2016 magazine won platinum and gold MarCom awards in 7 categories.
Skills
- Social Content Strategy
- Social Media Marketing
- Social Media Management
- Social Meda Strategy
- Blog Management
- Blog Content
- Photography
- Art Marketing
- Travel Writing
Education
BA English with Journalism and Business Marketing minors
- Fredonia, NY 14063, USA
I completed a BA in English writing and literature with minors in journalism and business with a concentration in marketing. During my third year, I spent a semester studying abroad in London. During my time at Fredonia, I was involved in many extracurricular activities from Amnesty International and Habitat for Humanity to a broomball team. I was also the News Editor and writer for the university's weekly newspaper The Leader.