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-Managing the fashion cupboard and keeping it tidy -Writing up outfit credits -Responsible for sample call-ins and returns -Assisting the fashion editor on studio and location shoots -Organizing main fashion shoots: sourcing locations, props, photographers, models, hair and makeup. -Managing social media with daily posts in keeping with current social media trends and increasing traffic -Building strong relationships with PRs by networking at press days and liaising via email -Researching current fashion trends and applying it to call-ins and pulling of hi-res -Researching celebrity style for We Love Your Style and Get the Look features -Shooting flat lays and still life for social media and cut-outs to feature in the magazine -Testing and reviewing beauty products for Tried and Tested features
Working on the shop floor to assist customers with demonstrations and information of all the products during the busiest time of the year.
Achieving 16,000 views and 1,200 followers within 11 months, on a blog that covered a variety of topics from fashion, beauty and lifestyle to food and travel. Through networking both online and face-to-face I was able to create long-term relationships with fashion and beauty PRs, which lead to working on affiliate programmes and reviews.
Writing and editing weekly product reviews, comment and trend articles for the Bedfordshire News online fashion and shopping page that reaches an audience spread across three counties.
Researching current trends and fashion news to enable my planning and writing of monthly fashion editorials that are accessible and targeted specifically at Ouse Valley readers, whilst sourcing hi-res cut outs from PRShots .