A senior marketing and branding creative with fifteen years experience in the design and communication industry. A proven strategic and effectiveness track record, as well as sustained P&L growth.
Co-founded 81Agency, a strategic and creative agency for the modern affluent mindset in 2014 and 81Lucks, a concious apparel brand in 2018.
In my spare time I'm most often found in contemporary art galleries, live music venues, road biking in the countryside or in a yoga studio.
Work history
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Creative Director81Agency
London, United KingdomFull Time
81 is a specialist audience-first creative agency for the luxury & lifestyle sector. Their modern approach strives to elevate brand status, create desirability & inspire affluent audiences through much more personally meaningful communication.
Growing the agency to a £400k+ business in 2 years and leading the agency creative department, along with managing operations, staffing, culture and output. Key Clients: Waldorf Astoria, Diageo Prestige, Birchall Tea, Antonia Burrell Skincare & Half Hitch Gin.
Manage all the creative department's output from concept to production spanning Art Direction, Advertising, Brand Content, Partnership Content, Brand Identity and Website & App Creation.
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Creative DirectorICUC, Dentsu Aegis Media Group
- London, United KingdomFreelance
Creative direction for senior pitch team on new client opportunities. Brought in from time to time to assist on creative pitches where speed and quality of ideation, design and presentation delivery were essential. Key Clients: Diageo, Maybelline, International Airlines Group & Arcadia.
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Skills
- Advertising
- Art Direction
- Design
- Brand Strategy
- Brand Management
- Film Production
- Creative Direction
- Concept and Ideation
- Brand Development
- Client Management
Education
MA Industrial DesignCentral Saint Martins (UAL)
- London, United Kingdom
2 Year Masters Programme
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Industrial DesignPolitecnico di Milano
- Milan, Italy
Erasmus Exchange
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