Stephen Layfield

Creative Director


About me

Layfield Design has built a reputation as Australia's leading design company in the premium and luxury sector. Working with clients such as Chanel, Paspaley, Harper's Bazaar and Momofuku equips us with a unique understanding of this specialised market. Insight, intelligence and simplicity form the foundation of every project we undertake. Our attention to detail results in beautifully crafted design. For further projects visit


  • Packaging
  • Branding
  • Environmental Design
  • Corporate Identity
  • Art Direction
  • Typography
  • Wayfinding Design
  • Brand Identity
  • Brand Packaging
  • Environmental Graphics
  • Logo Design

Work history


Creative Director

Layfield Design

Jul 2004
  • "Layfield captures the beauty of the BAZAAR brand to perfection and eloquently communicates this to our clients and readers. Over the many years we have worked with Layfield, they have been able to transform a brief into something more beautiful and representative than we could have imagined. They continue to deliver time and time again.” Edwina McCann – Editor, Harper’s BAZAAR "Layfield are true collaborators, they listen carefully and then add their intuitive style to the project on hand. Their design skills are critically world-class and they are great to have as part of a creative team.” Collette Dinnigan "We appointed Layfield for AMP Capital Shopping Centres’ first entry into the luxury fashion market. It was unknown territory to us, and Layfield’s understanding of this market enabled us to communicate on exactly the right level. Their creative is outstanding and they are a pleasure to deal with. This has been a very successful partnership and I see it continuing for quite some time.” Shaun Swanger – Chief Operating Officer, AMP Capital Shopping Centres   "Having previously owned the Four Seasons, Sydney we understand the importance of luxury branding at a world-class level. Owning several hotels, we work with Layfield exclusively – he amazes us every time. His attention to detail, simplistic elegance and strategic input has been invaluable to our business.” Victoria Clent & Glen Boultwood – Co-Founders, Aligned Fund Management "Stephen is not only inspired but inspiring. He’s an easy joy to work with and as insightful as he is creative, bringing something extra and surprising to the process that you could never have thought of yourself. In all honestly, I wish I had his brain.” Justine Cullen – Editor, ELLE "Layfield’s work is both sophisticated and intelligent. They respond to the brief by adding a further layer to the design concept that in turn strengthens the outcome of the entire project.” Kirsten Stanisich – Director, SJB Interiors "Running a creative online community means, while we’re spoilt for choice when sourcing designers, Layfield has increasingly become our ‘go-to guy’ for all design work. Their work is clean, beautifully executed, always on time and spot-on brief. I couldn’t recommend them more highly.” Pip Jamieson – Director, The Loop "Working with Layfield is a joy. They just get it – and then some! Insight and wit underline everything they do. Did I say book them?” Alison Veness-McGourty – Editor-in-Chief, Grazia