IN A NUTSHELL Only one thing matters to me – effective creative work. All of our efforts should be directed toward it. Through an understanding who we are speaking to, we can cast the business, product or service in the best possible light and deliver commercial success. Of course, if you already have a great story to tell, the challenge develops into one of exploring how best to refine that story to keep the audience you have and to build upon it. An in-depth understanding of both rational and non-rational purchase decisions. The latter of which has come to encompass even finance and investment decisions, as well as those more traditionally associated with emotional purchase decisions such as property and fashion. The creation of emotional resonance and conveying how it feels (either on, in or to own/use) are the keys to success. I'm able to spot something incongruous at about 50 paces, logo positioning, a rogue thread, a vase off-centre in the background or a graph that's telling the wrong story. Loads of experience of taking existing brands forward, including navigating challenging internal structures and subtle differences in geographic sensibilities, without messing about with what made them what they are in the first place. Good project management skills that have helped me frequently drive multiple projects to delivery simultaneously. Accomplished at quickly creating quality work with a keen eye and still very much a hands-on creative.
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Lead CreativeOwn clients
London, United KingdomFreelance
Fortunate to be working on some very cool pitches and a few visual identity projects. Always open to interesting projects to either lead or collaborate on.
Head of CreativeOctopus
- London, United KingdomFull Time
Octopus is a group of companies that operates in: investments; energy (generation and supply), ventures, healthcare and property. I set and owned the look and feel of Octopus and all its businesses, oversaw and provided direction on all creative work (print, digital and experiential) from our in-house team and external agencies, photographers and film-makers.
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- Print Design
- Art Direction
- Creative Direction
- Print Campaigns