Steve Clarke

Steve Clarke

Art Director / Designer / ArtistLondon, United Kingdom
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Steve Clarke

Steve Clarke

Art Director / Designer / ArtistLondon, United Kingdom
About me
Art Director / Creative Vision & Conceptual Design / Specialised in Media, Film, TV, Music, Health & Fitness, Experiential, Gen Z & Alpha / Innovation in Visual Storytelling Also Deputy Editor for where I cover music, art, design, media, film, technology with regular writings and interviews covering these topics.
  • HEARST  Creative Solutions
    HEARST Creative SolutionsThe Brief / Ideate, develop, direct and deliver 360°campaigns that often ran concurrently across Men's Health, Women's Health and Runner's World. Maintaining and advancing the standards and global esteem these brands rightly held. The Solution / Steering the Creative Solutions team, developed a vast range of marketing projects, from media packs, reports, pitches, guides, experiential, logos, branding, digital, video, clothing, promotional, livery as well as advertorials and campaigns that ran a
  • Men’s Health  Survival of the Fittest
    Men’s Health Survival of the FittestThe Brief / Create and advance 360°campaign assets for Men's Health Survival of the Fittest, the world's biggest urban obstacle course race, held annually at five events across the UK. The Solution / Build on the history of the gruelling 5km, 10km or Half Marathon, notorious for its bespoke and unique obstacles, showcase the punishing event, and the rigour/determination it takes to complete it. Curated cross platform fitness plans to make sure participants are ready to win. The Results / 5 Day
  • The Week Junior
    The Week JuniorThe Brief / With the world seemingly becoming more noisy and complicated by the second, the objective was to provide a calm, coherent and authoritative explanation of topical current affairs to young minds (8-14). Deliberately non-digital in focus, to encourage off screen related activities such as reading, creating, exploring, learning, via a vibrant, clear, friendly, inclusive weekly publication. The Solution / Design with clarity/legibility at it's core, via research and fact checked inform
  • BBC CBeebies
    BBC CBeebiesThe Brief / Generate assets, books, pitch decks and presentations for in development IP projects for BBC CBeebies children's department, to secure capitalisation for production. The Solution / Capture the tone, spirit and playful energy from the limited assets and generate an expanded library to maintain the essence/tone of the storytelling in the pitch deck, also to manufacture a limited run book for the attendees, replicating potential future IP merchandise. The Results / Successful investme
  • Runner's World / RENAULT London Marathon
    Runner's World / RENAULT London MarathonThe Brief / RENAULT were inspired to get participants of all abilities, race ready, break their personal best records, and power them across the finish line of the Virgin Money London Marathon, with the proven coaching knowledge of Runner's World Magazine. The Solution / Utilising a distinct vibrant 360° campaign, covering any experience level from sofa to medal winning, guiding expert nutrition, training, time line diaries, equipment and on the day pacing teams to help hit, or smash goals. Th
  • Runner's World:  The New Complete Guide To Running
    Runner's World: The New Complete Guide To RunningThe Brief / Runner's World Magazine has been recognised worldwide for 40+ years as the leading authority on running. All this extensive knowledge was to be collected in a standalone book, covering all abilities. It needed to be contemporary, exciting, motivating and have clarity of information. The Solution / Taking the collective wisdom of decades of on the running trail experience, research and results, and combining that with dynamic imagery, typography, infographics, illustration and desig
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  • Print Design
  • Graphic Design
  • Brand Identity
  • Logos
  • Illustration
  • Event Design
  • Marketing Design
  • Children’s Media
  • Music Industry
  • Review Writing