Steve Fowler

Social & Digital Creative

Level
Mid Level
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects

About me

I’m a Creative specialising in all things Digital. I strive to innovate & push boundaries in the latest creative technologies to create memorable brand experiences for consumers. I’ve had the pleasure of conceptualising, leading projects & creating engaging content for a variety of high profile global brands. I’m a multi award-winning creative with engaging digital, experiential and stunt campaigns for brands such as Google, Amazon and Sky.

Locked Pro Plan feature

Skills

  • Creative
  • Video Editing
  • Experiental Marketing
  • Digital Campaigns
  • Social Campaign
  • Concept Creating
  • Marketing Campaigns
  • Adobe Photoshop
  • Adobe Premiere Pro
  • Digital Marketing

Companies I’ve worked with

  • B

    Brothers and Sisters

    • G

      Grand Visual

      • K

        Kinesys

        • T

          The Student Housing Company

          Work history

          Currently

          Creative

          Grand Visual

          May 2018
          • London, United Kingdom
          • Full Time
          • - Conceptualising and creating brand campaigns that fully integrate online, social media, DOOH and experiential stunt executions - Lead Creative for delivery of pitches to clients and agencies to win new business - Lead Creative for live projects producing static and motion visual artwork, scriptwriting and storyboarding for final execution - Project managing live client briefs across the wider agency with the design studio and producers to create digital brand campaigns - Advise clients, brands and agencies on digital campaign / technological best practices

          2018

          Social & Digital Content Creative

          Brothers and Sisters

          Mar 2016 - May 2018
          • London, United Kingdom
          • Full Time
          • - Conceptualised and creating social and digital creative campaigns for a variety of clients including Sky, Carphone Warehouse and Center Parcs - Created and produced social and digital content including filming, editing and designing (inc animation) of various content assets across multiple channels - Management of studio designers to edit content into required formats for each channel - Reactive creative optimisation based on clients media performance - Developed creative ideas for new business pitches - Advised clients on social media best practices plus latest technology, trends and innovations plus best practices for new technologies

          2016

          Marketing Content Manager

          The Student Housing Company

          Sep 2015 - Mar 2016
          • London, United Kingdom
          • Full Time
          • - Lead for all creative and content creation utilising graphic design, video/editing, photography and animation - Execution of creative across various channels including print, digital, OOH and social - Planning, management and execution of content deliverables across multiple channels - Liaising with media partners to brief and optimise campaign performance based on reactive regional sales data - Weekly reporting to management board on performance across all marketing campaigns

          2015

          Marketing & Communications Manager

          Kinesys

          Jan 2013 - Aug 2015
          • London, United Kingdom
          • Full Time
          • I began working at Kinesys as a Graphic Designer on a temporary contract for six months. I then went on to stay within the business and quickly work my way up to Marketing & Communications Manager. Within this role, my responsibilities are as follows: - Collaborated with Managing Director to define global marketing strategy across Europe, Asia and America - Lead for all campaigns including creative and execution across print, digital and social campaigns - Creative design and content management for company website and social media - World-wide event management including creative presence and operations - Reporting of social and web analytics as well as campaign performance

          Education

          Currently

          BA (Hons) Media Production 2:1

          University of Lincoln

          Sep 2008
          • Lincoln, United Kingdom

          Awards

          2019

          Gold - Amazon Prime Video: Good Omens Times Square

          Creative Abby Awards

          • https://grandvisual.com/work/ar-times-square-amazon-good-omens/ The Brief Amazon Prime Video wanted to promote its highly anticipated TV series “Good Omens,” based on the novel of the same name, with a memorable interactive experience within Times Square, New York. The Approach We created an experience that brought a fun-filled apocalypse to Times Square using Augmented Reality. A live stream camera feed shown on one of Times Square’s hero digital screens immersed crowds within a series of apocalyptic scenes from the series, including raining fish, a kraken’s tentacles emerging from behind buildings and even flipping a New York yellow taxi cab. As the crowds watched these scenarios unfold through a digital billboard, they were encouraged to pose for a photo which was then shared on social channels. The AR activation was supported by additional large-format billboards around Times Square, featuring a dynamic countdown to ‘doomsday’ … the release of the series, as well as sponsored Instagram Story Overlay Stickers. The Result The AR Times Square takeover was launched by Neil Gaiman himself, who then shared the experience online with his 2.64 million followers. Following the campaign launch, the Times Square experience went on to receive a Gold ABBI Award and a Bronze CLIO Award.

          2019

          Bronze - Amazon Prime Video: Good Omens Times Square

          Clio Awards

          • https://grandvisual.com/work/ar-times-square-amazon-good-omens/ The Brief Amazon Prime Video wanted to promote its highly anticipated TV series “Good Omens,” based on the novel of the same name, with a memorable interactive experience within Times Square, New York. The Approach We created an experience that brought a fun-filled apocalypse to Times Square using Augmented Reality. A live stream camera feed shown on one of Times Square’s hero digital screens immersed crowds within a series of apocalyptic scenes from the series, including raining fish, a kraken’s tentacles emerging from behind buildings and even flipping a New York yellow taxi cab. As the crowds watched these scenarios unfold through a digital billboard, they were encouraged to pose for a photo which was then shared on social channels. The AR activation was supported by additional large-format billboards around Times Square, featuring a dynamic countdown to ‘doomsday’ … the release of the series, as well as sponsored Instagram Story Overlay Stickers. The Result The AR Times Square takeover was launched by Neil Gaiman himself, who then shared the experience online with his 2.64 million followers. Following the campaign launch, the Times Square experience went on to receive a Gold ABBI Award and a Bronze CLIO Award.

          2018

          Silver Award - Google Maps: Introducing Explore

          OBIE

          • https://grandvisual.com/work/google-maps-introducing-explore/ The Brief Google introduced a new way to explore and experience your city within Google Maps. The new Explore tab enabled users to find the best spots to eat, drink and play based on the things you’re into at different moments throughout the day. Coinciding with this new feature release, Google wanted to promote the vast array of results users can find within Google Maps on Digital OOH screens across New York City. The Approach Utilising first and third party data, as well as our own research – we were able to give seven territories within New York City its own audience demographic profile, allowing us to create accurate need states for each audience at any given time. This data was then linked to real-time contextual data triggers, such as – location, time of day, day of week, weather and social / cultural events, creating a database of results ready to serve to digital screens with the right message, to the right audience at the right moment. The Result Over 1000 unique pieces of creative were generated and displayed across the whole of New York, helping the public to discover new locations or create inspiration just when they needed it most. Creating one of the most personalised and contextually relevant Digital OOH campaigns to date, Introducing Explore went on to win a Silver OBIE Award and won the Entertainment Award at the MediaPost DOOH awards.

          2018

          Entertainment Award - Google Maps: Introducing Explore

          MediaPost DOOH awards

          • https://grandvisual.com/work/google-maps-introducing-explore/ The Brief Google introduced a new way to explore and experience your city within Google Maps. The new Explore tab enabled users to find the best spots to eat, drink and play based on the things you’re into at different moments throughout the day. Coinciding with this new feature release, Google wanted to promote the vast array of results users can find within Google Maps on Digital OOH screens across New York City. The Approach Utilising first and third party data, as well as our own research – we were able to give seven territories within New York City its own audience demographic profile, allowing us to create accurate need states for each audience at any given time. This data was then linked to real-time contextual data triggers, such as – location, time of day, day of week, weather and social / cultural events, creating a database of results ready to serve to digital screens with the right message, to the right audience at the right moment. The Result Over 1000 unique pieces of creative were generated and displayed across the whole of New York, helping the public to discover new locations or create inspiration just when they needed it most. Creating one of the most personalised and contextually relevant Digital OOH campaigns to date, Introducing Explore went on to win a Silver OBIE Award and won the Entertainment Award at the MediaPost DOOH awards.

          2017

          Experiential Creative Execution, Bronze - Sky Q: Summon A Character

          IPM Awards

          • https://grandvisual.com/work/sky-q-summons/ The Brief Sky Q wanted to create an Augmented Reality Digital Out-of-Home experience to bring the features of their new voice command remote-control to life. Taking place at London Waterloo Station, the experience would give consumers the chance to interact with a character from one of Sky’s TV shows. The Approach A unique Augmented Reality experience was created for Waterloo Station, using cutting-edge technology and combining with existing digital OOH hardware on JCDecaux’s Motion@Waterloo screen. The bespoke audio-visual tech build, featured a live camera feed, microphone and control panel to produce the slick and lifelike experience. Using Sky Q Voice Command participants selected their best-loved TV and film characters to appear on-screen beside them in an array of fun and memorable scenarios. Adults and children alike were surprised and delighted as they interacted with their favourite characters from the likes of SpongeBob SquarePants, Spider-Man, Lego Batman, Modern Family and The Walking Dead on the Waterloo Motion screen. The Result The campaign had a unique reach of 480,000 people, running 12 hours a day with someone going through the experience every two and a half minutes. This equated to over 4,500 brand interactions across the week. Sky Q Summons went on to win numerous awards: Campaign Tech Awards – Best Use of Tech in OOH The Drum’s COOH Awards – Best Interactive The Drum’s COOH Awards – Best Use of Digital Technologies Field Marketing and Brand Experience Awards – Best Use of Space Award, Silver The IPM Awards – Experiential Creative Execution, Bronze

          2017

          Best Use Of Tech in OOH - Sky Q: Summon A Character

          Campaign Tech Awards

          • https://grandvisual.com/work/sky-q-summons/ The Brief Sky Q wanted to create an Augmented Reality Digital Out-of-Home experience to bring the features of their new voice command remote-control to life. Taking place at London Waterloo Station, the experience would give consumers the chance to interact with a character from one of Sky’s TV shows. The Approach A unique Augmented Reality experience was created for Waterloo Station, using cutting-edge technology and combining with existing digital OOH hardware on JCDecaux’s Motion@Waterloo screen. The bespoke audio-visual tech build, featured a live camera feed, microphone and control panel to produce the slick and lifelike experience. Using Sky Q Voice Command participants selected their best-loved TV and film characters to appear on-screen beside them in an array of fun and memorable scenarios. Adults and children alike were surprised and delighted as they interacted with their favourite characters from the likes of SpongeBob SquarePants, Spider-Man, Lego Batman, Modern Family and The Walking Dead on the Waterloo Motion screen. The Result The campaign had a unique reach of 480,000 people, running 12 hours a day with someone going through the experience every two and a half minutes. This equated to over 4,500 brand interactions across the week. Sky Q Summons went on to win numerous awards: Campaign Tech Awards – Best Use of Tech in OOH The Drum’s COOH Awards – Best Interactive The Drum’s COOH Awards – Best Use of Digital Technologies Field Marketing and Brand Experience Awards – Best Use of Space Award, Silver The IPM Awards – Experiential Creative Execution, Bronze

          2017

          Best Interactive - Sky Q: Summon A Character

          The Drum’s COOH Awards

          • https://grandvisual.com/work/sky-q-summons/ The Brief Sky Q wanted to create an Augmented Reality Digital Out-of-Home experience to bring the features of their new voice command remote-control to life. Taking place at London Waterloo Station, the experience would give consumers the chance to interact with a character from one of Sky’s TV shows. The Approach A unique Augmented Reality experience was created for Waterloo Station, using cutting-edge technology and combining with existing digital OOH hardware on JCDecaux’s Motion@Waterloo screen. The bespoke audio-visual tech build, featured a live camera feed, microphone and control panel to produce the slick and lifelike experience. Using Sky Q Voice Command participants selected their best-loved TV and film characters to appear on-screen beside them in an array of fun and memorable scenarios. Adults and children alike were surprised and delighted as they interacted with their favourite characters from the likes of SpongeBob SquarePants, Spider-Man, Lego Batman, Modern Family and The Walking Dead on the Waterloo Motion screen. The Result The campaign had a unique reach of 480,000 people, running 12 hours a day with someone going through the experience every two and a half minutes. This equated to over 4,500 brand interactions across the week. Sky Q Summons went on to win numerous awards: Campaign Tech Awards – Best Use of Tech in OOH The Drum’s COOH Awards – Best Interactive The Drum’s COOH Awards – Best Use of Digital Technologies Field Marketing and Brand Experience Awards – Best Use of Space Award, Silver The IPM Awards – Experiential Creative Execution, Bronze

          2017

          Best Use Of Digital Technologies - Sky Q: Summon A Character

          The Drum’s COOH Awards

          • https://grandvisual.com/work/sky-q-summons/ The Brief Sky Q wanted to create an Augmented Reality Digital Out-of-Home experience to bring the features of their new voice command remote-control to life. Taking place at London Waterloo Station, the experience would give consumers the chance to interact with a character from one of Sky’s TV shows. The Approach A unique Augmented Reality experience was created for Waterloo Station, using cutting-edge technology and combining with existing digital OOH hardware on JCDecaux’s Motion@Waterloo screen. The bespoke audio-visual tech build, featured a live camera feed, microphone and control panel to produce the slick and lifelike experience. Using Sky Q Voice Command participants selected their best-loved TV and film characters to appear on-screen beside them in an array of fun and memorable scenarios. Adults and children alike were surprised and delighted as they interacted with their favourite characters from the likes of SpongeBob SquarePants, Spider-Man, Lego Batman, Modern Family and The Walking Dead on the Waterloo Motion screen. The Result The campaign had a unique reach of 480,000 people, running 12 hours a day with someone going through the experience every two and a half minutes. This equated to over 4,500 brand interactions across the week. Sky Q Summons went on to win numerous awards: Campaign Tech Awards – Best Use of Tech in OOH The Drum’s COOH Awards – Best Interactive The Drum’s COOH Awards – Best Use of Digital Technologies Field Marketing and Brand Experience Awards – Best Use of Space Award, Silver The IPM Awards – Experiential Creative Execution, Bronze

          2017

          Best Use of Space Award, Silver - Sky Q: Summon A Character

          Field Marketing and Brand Experience Awards

          • https://grandvisual.com/work/sky-q-summons/ The Brief Sky Q wanted to create an Augmented Reality Digital Out-of-Home experience to bring the features of their new voice command remote-control to life. Taking place at London Waterloo Station, the experience would give consumers the chance to interact with a character from one of Sky’s TV shows. The Approach A unique Augmented Reality experience was created for Waterloo Station, using cutting-edge technology and combining with existing digital OOH hardware on JCDecaux’s Motion@Waterloo screen. The bespoke audio-visual tech build, featured a live camera feed, microphone and control panel to produce the slick and lifelike experience. Using Sky Q Voice Command participants selected their best-loved TV and film characters to appear on-screen beside them in an array of fun and memorable scenarios. Adults and children alike were surprised and delighted as they interacted with their favourite characters from the likes of SpongeBob SquarePants, Spider-Man, Lego Batman, Modern Family and The Walking Dead on the Waterloo Motion screen. The Result The campaign had a unique reach of 480,000 people, running 12 hours a day with someone going through the experience every two and a half minutes. This equated to over 4,500 brand interactions across the week. Sky Q Summons went on to win numerous awards: Campaign Tech Awards – Best Use of Tech in OOH The Drum’s COOH Awards – Best Interactive The Drum’s COOH Awards – Best Use of Digital Technologies Field Marketing and Brand Experience Awards – Best Use of Space Award, Silver The IPM Awards – Experiential Creative Execution, Bronze