About me

I'm the co-founder of Citrus, a creative design and communications studio, alongside business partner Jim Cooper. Our role is to identify and resolve the challenges of function, user experience and aesthetic through an authentic, meaningful and creative response. For over two decades we’ve safely delivered identity, branding, print, copywriting and digital design solutions for people who want to inform and communicate with their audience in a more relevant, useful and valuable way.

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Projects

• 1

  DirectliWe were original co-founders of this financial, software as a service (SaaS) business which integrated UK Direct Debit provider, GoGardless, with accounting software, Xero. We created the identity, brand assets, marketing website, complex product website and web app elements for the launch phase of the platform, exiting in 2014.
• Seb Lester websiteWe worked with Seb to create a custom online gallery to showcase his commercial typography, calligraphy and art projects, plus an ecommerce platform to sell his fonts and limited edition art pieces. Within the ecommerce functionality we created comprehensive, downloadable type specimens, an integrated typeface ‘test drive’ feature to preview the fonts plus a complex, multi-user font licensing system in the backend.
• AKASH BHATT ARTISTWe’ve worked with Akash since completing our respective degrees at the University of Westminster, Harrow. We created a strong monogram based identity and comprehensive online gallery to showcase the award winning artist’s paintings, drawings and sketches. www.akashbhatt.com
• HNY • 2015The customary Citrus ‘Happy New Year’ stint to kick off the 2015 year with something visual - these go all the way back through the years to when we started out... we must be mad!
• HNY • 2016The customary Citrus ‘Happy New Year’ stint to kick off the 2016 year with something visual - these go all the way back through the years to when we started out... we must be mad!
• HNY • 2017The customary Citrus ‘Happy New Year’ stint to kick off the 2017 year with something visual - these go all the way back through the years to when we started out... we must be mad!

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Projects credited in

• HNY • 20The customary Citrus ‘Happy New Year’ e-card stint to kick off 2020 with something visual - how little we knew at the beginning of January of the year to come... these HNY 'bursts' go all the way back through the years to when we started out... we still must be mad!
• HNY • 2021The customary Citrus ‘Happy New Year’ e-card stint to kick off 2021 with something visual - after the past year here's to better things to come in 2021... These HNY 'bursts' go all the way back through the years to when we started out... we still must be mad!

Work history

Co-founderCitrus
Jun 1995United KingdomFull Time

Skills

• Creative Art Direction
• Brand Identity
• Brand Communications
• Graphic Design
• Brand Design
• Print Design
• Typography
• Copywriting
• Web Design
• Brand Consultancy

Education

BA (Hons) Graphic Information Design First ClassUniversity of Westminster
Sep 1992 - Jun 1995Harrow, United Kingdom