Steve Potter
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Steve Potter

Senior Creative Lead | DirectorLondon, United Kingdom
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Steve Potter
Available

Steve Potter

Senior Creative Lead | DirectorLondon, United Kingdom
About me
I am a highly motivated, award winning director and creative director, who has worked in the media industry for over 10 years in the UK and Australia. Creating long and short form formats across on-air, digital and social media. I have a wealth of experience in filming/producing engaging original content and targeted campaigns across diverse genres and for world leading brands. Through years of experience I have developed a strong aptitude for storytelling and pride myself on communication, creating quality content and team leadership skills.
Projects
  • Don't Rain on my Parade - A short film
    Don't Rain on my Parade - A short filmA story about a man who loves his job... a little bit too much. Made for the Tropfest short film festival (world's largest). The film went on to be a finalist and opened the festival.
  • Dating No Filter Campaign
    Dating No Filter CampaignTo promote the new season of Dating No Filter on E!, we created an Aussie version with hilarious results. Producer | Director | Editor
  • Suits - Universal Channel Image Spot Campaign
    Suits - Universal Channel Image Spot CampaignWe had access to Rick Hoffman and Sarah Rafferty for 1 hour, and I was the lead creative to write and direct image spots featuring them both. The immense challenge was having to write as their characters on the show, keeping to quirks and mannerisms that fit what Louis and Donna would say. The biggest compliment I received was Rick saying "This is really good." The spot won a Promax for best Image Spot.
  • Editing and Sound Design Examples & Projects
    Editing and Sound Design Examples & ProjectsA select few examples of editing and sound design projects where I was lead creative. My role was to interpret the brief, produce, edit, sound design and brief in the motion graphics designer.
  • New E! Host Australia Campaign
    New E! Host Australia CampaignA campaign to launch the new face of E! Australia to the world. Producer | Director | Editor
  • Sompo - Asia's Most Unfortunate Traveller Digital Campaign
    Sompo - Asia's Most Unfortunate Traveller Digital CampaignSompo held a competition to find Asia's most unfortunate traveller; the prize? A trip around beautiful Japan, guided by a Japanese influencer who will show her some of the country's hidden gems. A campaign consisting of 5 videos. Each video had to be shot, edited and uploaded within 24 hours. A massive challenge, but it was a lot of fun working with professional and amateur talent, directing performances and shooting in amazing locations. And at the end, we had a very happy client!
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Work history
    NBC Universal logo
    NBC Universal logo
    Senior Content CreatorNBC Universal
    London, United KingdomFreelance
    NBC Universal logo
    NBC Universal logo
    Senior Creative Lead - APACNBC Universal
     - Sydney, AustraliaFull Time
    I led the APAC creative team responsible for the concept, development and filming of original content for commercial & channel campaigns for NBC Universal brand portfolio ( E!, Bravo NZ, Universal TV, SyFy, 13th Street and Style) and platforms (on-air, digital and social)
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Skills
  • Directing
  • Copywriting
  • Editing Avid
  • Adobe Premiere Pro
  • Project Management
  • Creative Briefing
  • Presenting
  • Campaign Concept
  • Campaign Shoots
  • Filming
Awards
    T
    T
    Finalist and opening filmTROPFEST INTERNATIONAL FILM FESTIVAL
    A day in the life of a man who loves his job... a bit too much! We were a finalist and opened the worlds largest short film festival 'Tropfest.' Co directed and co wrote.
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    Recipe For MurderPromax BDA Global Excellence Awards
    Best Original Promo