I am a restless and curious creative looking for the next big challenge. I am an art director and visual communicator who loves to collaborate. In the last few years I have co-founded The Photography Movement which tackles mental health with photography and until this week the Head of Brand Creative for mens luxury fashion brand- Hackett London. During my career I have gained unique knowledge & experience in typography, design, art direction, curation, experience, photography & film making. Working with clients and brands at the highest level. Ambitious and hungry to expand my knowledge. I am especially passionate about arts & culture, travel and purpose-lead causes. If you are interested in working with me please get in touch.
Projects credited in
- Respect the Water It’s a terrible statistic but men aged 16-39 make up 80 per cent of the total fatalities in British waters, so a focussed approach was needed to hit this target audiences and reduce the loss of life at sea. Working on behalf of the Royal National Lifeboat Institution (RNLI), Drum knew that The LAD Bible, which reaches over half of all UK men aged 18-24, would be the perfect partner to create a campaign that was serious but culturally relatable to this audience. The 'Respect The Water’ campaign featured an eclectic mix of emotional and personally relevant stories across its social and digital channels. The short videos told three real stories that reinforced the Respect The Water message, mixing hard-hitting and authentic stories of peril on the sea, with genuine images and videos of those lads involved, along with other water-themed editorial to provide more engagement.1
- McDonald's Channel UsMcDonald's needed to reach 16-24 year olds who had fallen out of love with the brand. Enter: Channel Us - a youth platform, launched on YouTube that featured a weekly show running over 15 weeks where popular influencer Olly White helped aspiring teens deliver something extraordinary in just 72 hours.
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Co-FounderThe Photography Movement
London, United KingdomPart Time
Founded after losing two friends to suicide, the charity uses photography to express people’s emotions and share stories. In 2017 I co- curated and hosted a photography exhibition at Getty Gallery, London exploring modern day masculinity. Over 80 amateur and professional image makers, including feted photographers Martin Parr & Rankin took part. Sponsored by Unilever and Getty images, the exhibition helped raise over £20,000 for Suicide prevention charity CALM. We have also created workshops /exhibitions across the UK & Europe and I continue to support.
Head of Brand CreativeHackett London
- London, United KingdomFull Time
Built the in-house creative department for Hackett and its brands Hackett London, HKT, Hackett kids, 14 Savile Row and Aston Martin. Overseeing the online creative team with Weekly content for the website, E-com, Emails and Social. Creatively directing the S/S20, A/W19 and S/S20 campaigns as well as concept and creative direction for the two Christmas campaigns, directed by the production company Electric Robin. Also curated a Hackett exhibition at Christies of London, commemorating 150 years of Army polo. Showcased Uli Weber and a host of other contemporary photographers work. And finally helped to launch the much anticipated 14 Savile Row concept store with product branding and films with Jeremy Hackett.
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- Art Directing
- Design Agency
- Creative Direction
- Event Execution
- Campaign Execution
- Fashion Advertising
- Charity Fundraising