Simply put.. a solutions based thinker that loves what he does. I pride myself on the fact I bring an enthusiastic energy to our day-to-day here at McCann Demand whilst delivering some of the most exceptional creative we dream of. With experience in the likes of the automotive, FMCG, technology, finance and tobacco sectors, my peers look to me for project leadership, a flag I'm incredibly proud to carry.
Projects
- Hargreaves Lansdown: Life in NeonFor Hargreaves Lansdown’s latest campaign, we looked at how they could bring the message of ‘Switch your money ON’ into a more emotional and tangible realm; to show off the positive benefit of what can happen when you invest with the brand. The campaign showcases a mixture of, larger than life, real and CGI neon installations, representing the manifestations of Hargreaves Lansdown users and their dreams for a better financial future coming to life. The installations range from a new house exten
- Acer Predator: It Lies WithinThe McCann Demand team developed an epic three-part mini-series to show the empower your set up with the latest technology from Predator Gaming. The journey focuses on a young girl, Kya, who doesn't yet understand the mark on her wrist and why she's different from the people around her. The follow creative explores her place in the world and what power lies within.
- Hargreaves Lansdown: Invest today. Thank yourself later.Financial investment is a journey, it has it's ups and downs but the impact it can have on your life can be wonderful and we looked to illustrate that in our creative. We see our protaginist take a trip down memory lane with the end result thanking her past self for making the choice of investing with Hargreave Lansdown. It's a heart warming experience to see the results of making the right financial decision for you and your loved ones. This was the first time HL plunged into TOV and it's seen
- Vauxhall Motors: Award winning online environment/experienceFrom 2016 to 2019, we delivered the best online Fleet environment. The team and I scored nothing less than eight out of ten in each category and received full marks for half of them; put simply, the website we created was more geared to fleet users than any other manufacturer's highlighting our unmatched understanding for our audience and being the go to for fleet decision makers. Fundamental elements such as P11D and CO2 figures are glaringly obvious, the dealer locator has 15 different filters
- Lotus Motors: Project EvijaThe launch of the world’s first fully electric British hypercar was developed by myself and the team at McCann with activities being supported over the last six months. With unparalleled performance and a target power output of 2,000 PS, it sets new standards in terms of advanced EV engineering with with this exciting prospect in mind, we rose to the challenge by developing it's identity, how it highlights the direction of Lotus in the years to come and crucially, sell the 200 vehicles that were
Work history
M
M
Project ManagerMcCann Demand
Liverpool St, London EC2M, UKFull Time
Account ManagerMcCann Central
Milton Keynes, United KingdomFull Time
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Skills
- Advertising
- Social Media
- Digital Advertising
- Brand Building
- Finance Management
- Crisis Management
- Project Co-ordination
- Teamworking
- Project Leader
- Project Management
Education
U
U
AdvertisingUniversity of Northampton
- Northampton, United Kingdom
Worked with clients such a Coca-Cola and Unilever
Modules focused on the following subject areas:
Brand communications
Digital in practice
Marketing research theory
Consumer behaviour analytics
Public relations
Awards
Fundamentals of Digital Marketing certificationGoogle