I have a strong understanding of digital and social media applications, editorials and press which have led me to deliver successful projects, with a multi-channel approach. My underlying passion for content creation, digital execution and optimising engagement has always led me to strive for the very best. Additionally, my experiences within a fast paced environment have taught me the necessary skills to collaborate, dedicate and apply such works within tight deadlines. For my most recent role, I have helped implement a concise tone of voice, optimised their social media, and managed all copywriting and content to drive sales and engagement. This service driven environment contrasts well with the e-commerce orientated approach of Maria Francesca Pepe. Both have been vital in shaping my concrete understanding of digital content strategies, where I have really thrived in brainstorming ideas and working closely with teams to oversee the development of the brand. Likewise, my most inspirational editorial experience has been assisting for the legendary Lucinda Chambers on-set; observing her incredible precision and creative flair when styling. My passion for this industry cannot be overstated, I have always had a strong eye for trends, detail and creativity, continuously following fashion and digital platforms - where i am now looking to dedicate myself to a brand, to grow their online community and help implement digital strategies.
Managing all company social channels and blog: collaborating with internal teams to deliver creative assets, edit blog content, and oversee multiple projects within tight deadlines. - Overseeing content: sourcing, researching and writing blog content, copywriting for all social outlets and writing for external marketing packs with a clear target audience and purpose. - Working closely with the director and business team to implement social and business strategy; maintaining TOV, adhering to brand message and values, and optimising all platforms. - Analytics; researching trends and competitors, tracking performance and homepage metrics, and producing high level reports to calculate ROI and maximise engagement. - Proactively attending events and thought leadership talks, which led to features within leading design publications such as Design Taxi and Creative Boom. - Collaborating with businesses; advising and implementing successful strategies for clients.
Interned and later offered a role during University: weekly commute from Nottingham to London. Continuously called back to work for them on several occasions during this period. - Building strong relationships with clients, and communicating all custom orders to production. - Organising international press loans, and uploading the relevant coverage onto the social media and blog (incl. translation of Japanese content). - Copywriting for their new extended ecommerce, with a concise Tone of Voice. - Assisting for the preparation of their show, and managing allocated models backstage.
Relaunching, with a multi-channel approach - producing trend led content and new strategies: Instagram engagement tripled, Facebook & Twitter by approx. 38% in 4 months. - Collaborating with bloggers, industry figures and key wholesale clients to push products, and for overall wider social outreach. This led to a sold out collection. - Researching trends and competitors, monitoring analytics and producing detailed reports. - Attending press and sales meetings; contributing ideas as a team member to plan strategies. - Launching retail marketing packs and e-newsletters for social integration and branding. - Pitching and securing coverage: incl. Cosmopolitan USA, Teen Vogue and Vogue Japan etc. - Casting and branding for all upcoming look book shoots with the creative team.
Recommended through Garage Magazine, and later called back to interview for Sarah Harris. - Assisting for the main fashion stories, including assistance for Lucinda Chambers on-set. - Coordinating international press loans, and managing the fashion cupboard. - Overall administrative support for the fashion team.
- Assisting for the main fashion stories. - Managing the fashion cupboard, and all press loans. - Organising all administration, and subsequently managing the editors’ itineraries.
A-LEVELS: English Literature, Mathematics, Film Studies, Art & Design