Projects credited in
- The Bike Whisperer of HalfordsWe created content for Halfords to help them entertain and show potential customers an alternative side of the brand. THE CHALLENGE Halfords has a well-stocked YouTube channel delivering lots of handy, educational video content about cycling, car maintenance and touring - any topic concerned with a life on the move. But this year, with rising levels of interest in cycling brought about by the Tour de France in Yorkshire and the Commonwealth Games, Halfords wanted to drive greater discovery of the brand and build awareness of its top line offer in cycling amongst audiences not directly researching a bike purchase or motoring advice. So Halfords wanted something a little different... THE SOLUTION To entertain and show potential customers an alternative side of the brand, Red Bee wrote and shot a series of films for Halfords that tells the story of The Bike Whisperer – a man with special bike-healing powers, played by stand-up comedian Tony Law. His unconventional psychological and spiritual methods are used for those bikes which might have had traumatic physical or mental experiences. By shooting in a documentary style with real customers in-store the film is an unorthodox and amusing way of dramatising the dedication and knowledge of the Halfords staff, and the expertise and care with which Halfords handles its bikes and customers. THE RESULT “Our brief to Red Bee was that we wanted Halfords to be truly famous for video, and we firmly believe that the Bike Whisperer will take us well on the way to achieving that. As soon as they pitched the idea we were sold. It represents our brand and our passion for cycling perfectly, at the same time as having a tongue in cheek, incredibly funny style that will make all our viewers laugh.” Tricia Owen-Williams, Head of Customer Experience, Halfords1
- BARCLAYS DIGITAL EAGLESWe created a series of films to help Barclays launch its Digital Eagles programme. THE CHALLENGE In order to highlight the positive actions Barclays have been taking in communities and increase positive brand perceptions, they wanted to promote their role in the technological revolution by sharing the benefits of their Barclays Digital Eagles programme. Barclays Digital Eagles help first time internet users and also business users to understand how it can enhance their daily lives and work – be it using Skype to stay in touch with family, online shopping, watching their favourite programmes, or developing a website. THE SOLUTION We believed that a series of different films, accessible on different platforms, would play a key role in explaining the Digital Eagles offering from Barclays. We felt that an observational documentary style was crucial to ensure we created truly intimate and engaging films, all of which had real customers and real experiences at their heart. In each film we wanted to show customers meeting and working with their local Digital Eagles and the personal stories around their first digital experiences. THE RESULT We developed five films for the launch phase which are being shared on Barclays’ YouTube channel and Facebook pages, on internal intranet sites, and also in branch. In "What is a Digital Eagle?”, we follow one of the first Barclays Digital Eagles, a charismatic young man called Ross, as he travels around meeting colleagues and customers and sharing his personal motivation and the story of how the Digital Eagles programme came about. In "Connecting Mrs Eden with her family”, we see Mrs Eden learn how to send money to her granddaughter for her birthday and then get help downloading a surprise thank you video. We also created three shorter one minute films observing customers as they become more digitally savvy. In one we see an old docker called Alfred reunited with his music; in another we see Barbara send her first email; and we also see Alice and Iris have a try at using Siri and voice commands instead of having to type. “We have worked with Red Bee before but this project had more deliverables and less time, typical! Throughout though, the team at Red Bee were dedicated, collaborative, flexible and full of ideas. We’ve had a great response to the final films and look forward to working with them again”. Julie-Ann Douglas, Senior Marketing Communications Manager, Barclays.