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140 characters: *Inclusively, daringly forwards.* The network supporting and celebrating creative disabled talent. Creative Inclusion Consultancy. #ThisAbility ThisAbility – Inclusively, daringly forwards. OUR WHY We believe in people and the human spirit. We believe in the potential and the magic we have within us to thrive, not merely survive. We believe in helping everyone move forward. We believe there is a better way to do business: One built on creativity, empathy, collaboration, inclusion, and innovation. We believe that we are all people and via disabilities, we are developing new abilities that have the power to enrich the creative industries. Join #ThisAbility to evolve and grow together: Inclusively, daringly forwards. OUR HOW We are supporting and celebrating creative disabled talent through events, training, conferences, meet-ups, mentoring, consulting and (eventually) awards. OUR WHAT A network of established creative talent in the UK, driven by the creative industries, building upon mentors to generate mutual value, joint growth, and to empower and enable talent to future-proof their careers. Enriching, educating, transformational.
Proving that diversity works. As a founding member of The GBDE, I am part of the team that’s bringing more diversity to the creative industries (particularly in Advertising and Design), especially for women, LGBTQs, BAEMs and people who happen to have a disability. The report is out - read it now (https://www.thegreatbritishdiversityexperiment.com/the-report)!
VOLUNTARY: The Muscle Owl is a non-profit media organisation dedicated to changing attitudes towards disability. Using the strategic position of “No barriers, No Boundaries”. My work for The Muscle Owl sees me work as an assistant community manager working through social media channels to co-host on their popular podcast (with over 100k listeners in over 75 countries). We use a variety of channels to spread our message and are now moving into live streaming, as we seek to use technology to further our cause.
VOLUNTARY: As the London Regional Ambassador for the young disabled people’s network, Trailblazers (part of Muscular Dystrophy UK), I am actively involved and use my campaign skills to raise awareness of social injustices faced by young people with disabilities, primarily neuromuscular conditions. This has led to me producing PR through various media organisations including BBC, ITV, Channel 4, The Guardian, Evening Standard, CBC Radio (Canada) and various outlets throughout Europe. My role has expanded to include chairing regional meetings, speaking in public about Trailblazers’ work, and lobbying Parliament for better accessibility and care for those affected by disability. This means I am often managing confidential information for members, staff, MDUK patrons and others across the organisation. I have also trained myself to maintain the CMS for MDUK, as well as contributing articles and blog posts to the site. To this day, I continue to contribute ideas for awareness campaigns to MDUK and support wherever I can.
As an official speaker at the revered (inaugural) D&AD Festival, I was invited to provide my personal viewpoint on the advertising and communications industry. My keynote, “Make Today Worth Remembering: Problem Solving + Other Bullshit” focused on creating purpose within the communications industry and how we should aim for better in everything we produce. One of the highlights of my 2016, it was an incredible experience I will never forget. It increased my confidence in public speaking, as well as my Keynote skills! For a full report on the Festival, and my part in it, read my blog: http://blog.kinectricity.co/post/146176851322/unstoppable
The best way to understand what people want and the messaging that will engage them is through research - in the field, from my desk, and by talking to everyone I meet. Reporting into the Head of Planning, my work at Breakthrough helped shape the strategy for our awareness campaigns. I also worked closely with the Social Media team to develop messages that would resonate with our clients’ target audiences. I learned how to present my work to disparate people, and to find insights among the avalanche of data available.
Tasked with increasing D&AD’s standing with the creative community through social media (Instagram, Twitter, and Facebook), I used a range of skills to document and promote New Blood Exhibitions to visitors, stakeholders, members and the wider public. This furthered my passion for design, advertising, and creativity, as well as provided me with the opportunity to speak to people about their thoughts on the creative industries.
For a feature on musicians for the Arts & Features department at the newspaper, I worked into a senior editor to research the subject and craft copy for the final article. The role gave me a thorough grounding in editorial within a fast-paced international news environment, as well as an experience of promotions, marketing, and printing departments within a global company.
With a brief to research, conceptualise and create an advertising campaign for confectionery brand, After Eights that would appeal to young people, I worked within a small team to develop a number of concepts. Not only was I able to begin to flex my ‘Adobe muscles’ in producing final artwork, my brainstorming skills were considerably sharpened during this placement at one of London’s premier advertising agencies.
As part of a live brief for Bloom Consulting (Madrid) for their country-regional brand client, Costa Alentejana, I worked closely with a team of creatives to develop an experiential branding campaign. Our idea of casting the client’s brand as a haven for technophilia (a love of technology) was selected as a finalist. Not only was I able to put into practice my creative and problem-solving skills, the project allowed me to develop a number of useful project management skills.
Second Class - Upper Division (2:1). Thesis/Dissertation – Mobile Dream Machines: How the notion of being ‘mobile’ impacts creativity