Sunny Deo

ASSOCIATE CREATIVE DIRECTOR (COPY)

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  • LocationShinfield, Reading, United Kingdom

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About me

 

It was around 12 years when I got my first break in ad-land writing recruitment ads. I slowly moved up the ranks in London until Dubai came calling in 2006. At Y&R I worked on many accounts; Harvey Nichols being the main brand. At BBDO I handled Emirates Airline, a number of banks, hotels, property developers, and hotels, including the Monarch Hotel (now H Hotel) for which I won digital awards for their site development and copywriting. I then enjoyed huge success at Leo Burnett over four years; taking pride in solid day-to-day work and winning their first ever Cannes Lions (actually two for Radio & Scriptwriting) in 2011, along with over 70 international awards for them. I led many integrated campaigns, mentored many junior teams and slowly honed the skill of when and how to delegate. I would help my junior teams understand, and believe, that one day they will be leaders, and to start expressing their leadership qualities through their own time and job management skills. The same applied at Grey Singapore in 2013. I was headhunted to lead the ATL GSK team for Panadol Global. Although the work was a little less exciting, I think I learnt the most at this place from a leadership perspective. After a year there, I took a break and freelance here in Singapore as a Creative Director to allow myself time for the production of a music album I wrote (releasing end of November) and a poetry book for children that I released in June. To sum up; having worked in Europe, the Middle East and the Far East, I've developed a pretty broad mind, patience, thick skin and a strong network of friends and colleagues. You'll find that I'm wonderful with people, including clients, and have and will always use positivity and belief to motivate those around me.

Skills

 

  • Advertising
  • Copywriting
  • Creative
  • Management
  • Social Media Marketing
  • Voice Over
  • Creative Direction
  • Voice Over Recording
  • Voice Over Direction
  • Copywriting

Work history

Currently

Associate & Creative Director

Sunny DEO PTE Ltd

Aug 2014
  • SELF EMPLOYED AND FREELANCING TO MAKE TIME FOR PUBLISHING MY DEBUT BOOK AND RELEASING MY DEBUT MUSIC ALBUM

2014

Associate Creative Director

Grey Group Asia Pacific

Dec 2013 - Aug 2014
  • CREATIVE LEAD FOR GSK'S PANADOL GLOBAL ACCOUNT AND ALL ITS SUB-BRANDS

2013

Associate Creative Director

Leo Burnett

Jul 2009 - Nov 2013

Education

2004

Advertising Marketing

West Herts College

Aug 2001 - May 2004

    Awards

    2015

    SPIKES ASIA

    2012

    DUBAI LYNX

    • AGENCY OF THE YEAR: LEO BURNETT

    2012

    GRAND PRIX

    • FIRST EVER IN THE MENA REGION FOR RADIO CATEGORY

    2011

    SILVER CANNES LIONS

    Cannes Lions

    2011

    NY FESTIVALS