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It was around 12 years when I got my first break in ad-land writing recruitment ads. I slowly moved up the ranks in London until Dubai came calling in 2006. At Y&R I worked on many accounts; Harvey Nichols being the main brand. At BBDO I handled Emirates Airline, a number of banks, hotels, property developers, and hotels, including the Monarch Hotel (now H Hotel) for which I won digital awards for their site development and copywriting. I then enjoyed huge success at Leo Burnett over four years; taking pride in solid day-to-day work and winning their first ever Cannes Lions (actually two for Radio & Scriptwriting) in 2011, along with over 70 international awards for them. I led many integrated campaigns, mentored many junior teams and slowly honed the skill of when and how to delegate. I would help my junior teams understand, and believe, that one day they will be leaders, and to start expressing their leadership qualities through their own time and job management skills. The same applied at Grey Singapore in 2013. I was headhunted to lead the ATL GSK team for Panadol Global. Although the work was a little less exciting, I think I learnt the most at this place from a leadership perspective. After a year there, I took a break and freelance here in Singapore as a Creative Director to allow myself time for the production of a music album I wrote (releasing end of November) and a poetry book for children that I released in June. To sum up; having worked in Europe, the Middle East and the Far East, I've developed a pretty broad mind, patience, thick skin and a strong network of friends and colleagues. You'll find that I'm wonderful with people, including clients, and have and will always use positivity and belief to motivate those around me.
SELF EMPLOYED AND FREELANCING TO MAKE TIME FOR PUBLISHING MY DEBUT BOOK AND RELEASING MY DEBUT MUSIC ALBUM
CREATIVE LEAD FOR GSK'S PANADOL GLOBAL ACCOUNT AND ALL ITS SUB-BRANDS
AGENCY OF THE YEAR: LEO BURNETT
FIRST EVER IN THE MENA REGION FOR RADIO CATEGORY