With more than 6 years of experience, I’m passionate about creating captivating, results-focused copy and content that not only engages audiences but also elevates brand visibility. From storytelling that resonates to strategies that spark real connections, I’ve crafted high-impact campaigns for global giants like Amazon, the Bill & Melinda Gates Foundation, Bausch + Lomb, Yamaha, and more. Whether it's through compelling narratives or strategic social media initiatives, my work is all about driving brand presence and creating lasting impressions. I believe in working smart and working hard.
Work history
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Senior CopywriterFCBKinnect
- IndiaFull Time
Drove a 25% increase in campaign engagement by leading content strategy and copywriting for numerous high-profile campaigns, including Amazon Smbhav, Prime Day and Leader features.
Facilitated brand launch plans and annual strategies for global brands like Bausch + Lomb, Lenovo, Honda, and Google. Improved team efficiency by 30% by managing and mentoring a team of 5+ creatives, editing and delivering brand assets for social media & films.
Produced high-performing content assets while collaborating with art directors and producers to execute topical campaigns, social media marketing strategies, and film productions.
Contributed in securing multiple new client wins through impactful pitches and brand development initiatives, including defining tone and language for effective cross-media platform communication.
Education
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Advance Diploma in Digital Marketing and communicationsMudra Institute of Communications (Ahmedabad), MICA
- India
Specialization in Marketing Communication and PR, Branding and Communications
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B EdCRSU
- India
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