Experienced freelance PR Officer, event manager and copy-writer with an in-house and agency background. Excellent knowledge of the fashion industry with a vast array of press, stylist, influencer and celebrity contacts. Wide range of skills in luxury and high street fashion and interiors PR including event management.
My role as part of the Debenhams press office is responsible for the menswear, kidswear and interior departments of the brand as well as leading with all influencer activity. This incredibly fast paced and multi dimensional role includes: • Planning and executing a high volume of seasonal events including press shows, look books and launches • Working closely with the marketing, design and buying teams within the company to ensure consistent communication of all product. • Managing junior members of the team • Delivering strong product based coverage across all target media • Creating innovative and effective PR strategies and campaigns including press trips and influencer engagement
The course covered fashion journalism, PR and styling. During my studies I also completed a two month internship at style title Wonderland Magazine.