Susana Smith

Senior Creative Designer

  • LocationLondon, United Kingdom



  • Fashion
  • Packaging
  • Branding
  • Environmental Design
  • Corporate Identity
  • Print Design
  • Art Direction
  • Websites
  • Typography
  • Wayfinding Design
  • Brand Design
  • Illustrator
  • Indesign
  • Photoshop

Work history


Senior Creative Designer


Sep 2013
  • My current role which I've been in for over 2 years sees me consulting on the future brand direction of the jewellery companies housed under FSGroup, putting together creative strategies to pitch to venue managers, managing all creative projects, seeing them from concept to completion and beyond, acting guardian of all assets and creating consistency across the brands. I concept and art direct photoshoots, design in-store graphics such as brochures, POS, window graphics as well customer facing collateral such as fold-out maps for tourists and advertising online, magazines and newspapers. We're soon to be relaunching our websites which I'm very excited about. I've previously had experience working for myself -- abroad for a small agency, private design and illustration commissions, in-house at a premium brands marketing agency and directly with commercial brands. Before that I worked in publications for 3 years where I developed my desktop skills, learnt a lot about getting the best out of an image, commissioning, copy editing, production process, scheduling, time and file management. I have a very strong well-rounded skill set including: -- Excellent knowledge of Adobe Creative Suite -- Creating and working with brand guidelines -- Illustration - logos, typography and characters -- Effective time and file management/scheduling -- Concept and art direction of photography -- 3D visualisation and POS for retail -- Web design and user experience -- Production and printing -- Large format -- Copy checking -- Retouching


Mid-weight Graphic Designer

Susana Smith Designs

Jan 2013 - Aug 2013
  • Design consultancy, artworking and illustration commissions, specialising in branding. Clients include Mergermarket, Firecatcher books, Hudson Wright Associates, Data Design Studios and Kingfisher plc