Everything you could ever want, including my portfolio, is on my website - www.rockstarcopy.com. But briefly:
Previous Alter Ego
PR for Vodafone, Epson, Hovis – the original carb-loading geeky PR archetype.
Why Are You Telling Me This?
I learned to write press releases for a wide variety of clients, and gained experience in calling up journalists to check if they received my press release.
Previous Alter Ego
Journalist and editor for the UK’s first gadgets to girls website, Shiny Shiny, and freelancer for everyone from GQ to The Guardian.
Why Are You Telling Me This?
Learned to not pick up the phone to PRs calling to check if I’d seen their press release. Learned to deliver top-notch copy on deadline, focused on the user benefits and not the technical specifications.
Previous Alter Ego
Founder of Death to Flowers, the cool guy's alternative to flowers.
Why Are You Telling Me This?
Well, this is where it all came together. This is where I learnt
-Branding and launching a business
-SEO strategy to get Death to Flowers on the first page of results for the target keywords
-Copywriting for landing pages
-Email newsletter campaigns
-Social media strategy
-Facebook advertising
This is how I, Susi Weaser, ended up here.
Projects
- Ecommerce start-upI built Death to Flowers from scratch - there's nothing on that site that didn't come from me. I sold pre-packed gift boxes, as an alternative to sending flowers (click here to see a search for 'alternative to sending flowers' and see why you can be confident in my SEO capabilities). From the idea, to launch, to that bit that no one tells you about after launch where you have to find a way of continuing the momentum you've built up during the launch, it was all mine. This is where I came to fin
- Technology start-updTOOR has created a 'non-rectangular phone for non-rectangular people'. Whilst the tagline was there (and great!) the communications hadn't fully explained why this phone was different, and why it was so much more than "a phone for women". Working closely with the founders, I rewrote the site copy to reflect how they wanted to position themselves. I then used this information to crystallize the overall tone of voice of the brand, creating a document that they can now use in briefing future employees. Finally, I created blog content for the site, to further position the client as an exciting new technology brand. Brand repositioning Website copy Blog posts Read the About page here.
- Hackney hairdressersButchers Salon wanted their website to reflect their growth as a salon. What started as a quirky business venture had grown into something a little more grown-up and sophisticated. The brief was to encapsulate that throughout the website, as well as tidy up the CMS and put an SEO strategy in place. The result has been an enormous increase in salon enquiries, as the site is now appearing on the first page of Google for their keyword: Hackney hairdressers. Brand repositioning Website copy SEO strategy
- Job site start-upCherrybox is a start-up aiming to answer a real need in the design community - somewhere that graphic designers, videographers and photographers can find and apply for jobs of all types, and be assured that they're being offered equitable payment terms. I was tasked with creating the copy on a landing page explaining the proposition and convincing interested prospects to sign up. It was really great to work with someone at the beginning of their start-up journey, discussing the problem and the
- SaaS ebooksNosto's award winning software allows ecommerce retailers to deliver personalized shopping experiences for their customers, via on-site recommendations and tailored Facebook and Instagram ad campaigns. As well as contributing to Nosto's blog, I have written several ebooks for them. Each is packed full of real-life examples and actionable advice for mid to large ecommerce retailers wanting to grow their business. Check out the Ecommerce Holiday Handbook here.
- Interiors & designRebel Walls make wallpaper with a difference - each design is a talking point, and there are no boring walls to be found here! The new collection was a set of photograph from around the world, of objects or buildings in various stages of decay or abandonment. The brief was to weave a consistent narrative through the collection, name each of the designs and come up with an inventive description for each. (I can't lie, it was pretty much the dream copywriting brief...) After enjoying a Facetime tour of the office to see where these designs were created, I set to work naming the designs. Deconstructed Domino, One Man's Trash (Is Another Man's Treasure), and Perspective Manoir are particular favorites. All Collection copy, including product names and descriptions Press release Read about (and fall in love with!) the whole Curious Collection here.
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Work history
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Freelance CopywriterRockstar Copy
London, United KingdomFreelance
Skills
- Copywriting
- Ad Copywriting
- Marketing
- Social Media Management
- Digital Marketing
- Social Media Marketing
- Email Marketing
- Ecommerce Copywriting
- B2C Comms
- Facebook Advertising
Education
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T
BSc Human CommunicationThe University of Sheffield
- Sheffield, United Kingdom
Awards
H
H
Hubspot email marketing certificationHubspot Academy