Content-based strategies & concepts. Leading brands in fashion and luxury. Founder for publishing platforms. Creative direction for content. Artists collaborations and creative activations. Rethink-tank for business.
Born in Finland, lived in New York and based in Berlin. Studied fine art, architecture and visual communication. Read about everything else. Loves numbers. Dislikes rules. Passionate optimizer. Tough, but kind. Nicknamed 'The Brain'. Laughs a lot.
Projects
- Travel Essentials of the Promadic Traveller — Still Life SeriesConcept and art direction for an editorial still life series, shot by Matthias Weingärtner and inspired by Space Odyssey 2001, for a curated collection of 'promadic' travel essentials. From tech devices to apparel, luggage to accessories, these sustainable, future-forward travel essentials are tailor-made for the emerging demographic of progressive, purpose-driven nomads. A project for Directions — the Magazine by Design Hotels, Issue No.16.
- CLOSED Brand relaunchCLOSED Rebranding This italy's first denim label offers effortless looks with high quality products and perfected detailing. The newly developed approach was crafted true to their friendly personality, placing people and personalities in the central point. The new language now speaks with confidence and clarity to the more international audience. Visual system was created with a play between silent - loud contrast points, going from formats to crop to typography. New photographic expression a
- Kaviar Gauche - Fashion Week CollateralInvitations & packaging for the German fashion label Kaviar Gauche for Mercedes-Benz Fashion Week Berlin in January 2015. These 'modern fairytail dresses' are best represented white on white, texture to texture and crowned with gold. Exclusive handmade boxes serve as goodie 'bags' for the front row. A project for the Gaabs. Photos by Alexander Kilian
- Capara - Fashion Week CollateralInvitations & packaging for the Belgian fashion label Capara for Mercedes-Benz Fashion Week Berlin in January 2015. Based on color fields, layers and textures, i developed a self-closing fold-out invitation that mirrors the bold approach of the collection, to go along with a clutch-like goodie bag with metallic embossing. Front row only! A project for the Gaabs. Photos by Alexander Kilian
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Projects credited in
- Directions — The Magazine by Design Hotels™ (2021 Edition)Directions is our annual magazine that looks at movements in travel, art, design, food, and wellness, and how they affect the way we live and move around this planet. Featuring artists, thinkers, writers, photographers, illustrators, and designers, Directions explores a different theme in each issue, gathering the insights of varied voices from around the world into a vividly rich travel compendium.8
- Directions — The Magazine by Design Hotels™ (2019 Edition)Directions is an annual magazine that looks at movements underway in art, design, food, wellness and fashion, and how they affect the way we live and travel. Featuring leading writers, photographers, illustrators, and designers, Directions explores a different theme in each issue, culling the insights of various thought leaders and industry innovators into a vividly illustrated, boundary-pushing travel and lifestyle magazine.7
- Directions — The Magazine by Design Hotels™ (2020 Edition)Directions is an annual magazine that looks at movements underway in art, design, food, wellness and fashion, and how they affect the way we live and travel. Featuring leading writers, photographers, illustrators, and designers, Directions explores a different theme in each issue, culling the insights of various thought leaders and industry innovators into a vividly illustrated, boundary-pushing travel and lifestyle magazine.3
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Work history
I
I
Creative & Art DirectorIndependent
EuropeFreelance
Brand discovery and relaunches, creative strategy, branding, brand storytelling, campaigns, shoot concepts, business optimisation for clients in the field of culture, lifestyle, ecology and mindfulness.
Creative & Art Director, SeniorDesign Hotels™
- Berlin, GermanyFull Time
Creative & art direction for brand and publishing at a travel and hospitality company's in-house creative agency. Relaunch brand, brand storytelling, repositioning publications, launch in-house productions. B2C comms, campaigns and partnerships, social media.
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Skills
- Art Direction
- Concept
- Creative Direction
- Digital Design
- Content Development
- Fashion Campaigns
- Editorial Direction
- Brand Creative Strategy
- Ecommerce Development
- Branding Visual Identity
- Digital Concepts
- Magazine Concepts
- Brand Relaunches
- Fashion/retail/luxury
Education
A
A
MAAkademie der bildenden Künste
- Nuremberg, Germany
Visual Communication