Suvi Haering

Suvi Haering

Creative DirectionBerlin, Germany
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Suvi Haering

Suvi Haering

Creative DirectionBerlin, Germany
About me
- Brand communication strategies & relaunches - Digital platforms for brands, publishing and e-commerce - Magazine concepts both print and digital - Campaign and editorial concepts - Content development, editorial & visual - Art direction for web development - Art direction for photoshoots and illustration . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Content-based indepth concepts from idea to realisation. Focusing on brand relaunches in fashion & luxury. Magazine concepts including digital publishing. Art direction for all things interesting. Graphics for fun. Born in Finland, lived in New York and based in Berlin. Studied fine art, architecture and graphic design. Loves numbers. Dislikes rules. Tough, but kind. Nicknamed as 'The Brain'. Laughs a lot.
Projects
  • Travel Essentials of the Promadic Traveller — Still Life Series
    Travel Essentials of the Promadic Traveller — Still Life SeriesConcept and art direction for an editorial still life series, shot by Matthias Weingärtner and inspired by Space Odyssey 2001, for a curated collection of 'promadic' travel essentials. From tech devices to apparel, luggage to accessories, these sustainable, future-forward travel essentials are tailor-made for the emerging demographic of progressive, purpose-driven nomads. A project for Directions — the Magazine by Design Hotels, Issue No.16.
  • Travel Essentials by Andreas Murkudis
    Travel Essentials by Andreas MurkudisPhoto story, concept & art direction of a photo shoot for fashion travel items curated by Andreas Murkudis and photographed by the ever-brilliant Matthias Weingärtner. Published in Directions, Issue 15 — the annual magazine by Design Hotels.
  • CLOSED Brand relaunch
    CLOSED Brand relaunchCLOSED Rebranding This italy's first denim label offers effortless looks with high quality products and perfected detailing. The newly developed approach was crafted true to their friendly personality, placing people and personalities in the central point. The new language now speaks with confidence and clarity to the more international audience. Visual system was created with a play between silent - loud contrast points, going from formats to crop to typography. New photographic expression a
  • Corporate Identity for NumbersNumbers
    Corporate Identity for NumbersNumbersBringing structure and clarity into business, NumbersNumbers optimises growth. Simple, playful and fresh!
  • Kaviar Gauche - Fashion Week Collateral
    Kaviar Gauche - Fashion Week CollateralInvitations & packaging for the German fashion label Kaviar Gauche for Mercedes-Benz Fashion Week Berlin in January 2015. These 'modern fairytail dresses' are best represented white on white, texture to texture and crowned with gold. Exclusive handmade boxes serve as goodie 'bags' for the front row. A project for the Gaabs. Photos by Alexander Kilian
  • Capara - Fashion Week Collateral
    Capara - Fashion Week CollateralInvitations & packaging for the Belgian fashion label Capara for Mercedes-Benz Fashion Week Berlin in January 2015. Based on color fields, layers and textures, i developed a self-closing fold-out invitation that mirrors the bold approach of the collection, to go along with a clutch-like goodie bag with metallic embossing. Front row only! A project for the Gaabs. Photos by Alexander Kilian
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Projects credited in
  • Directions — The Magazine by Design Hotels™ (2021 Edition)
    Directions — The Magazine by Design Hotels™ (2021 Edition)Directions is our annual magazine that looks at movements in travel, art, design, food, and wellness, and how they affect the way we live and move around this planet. Featuring artists, thinkers, writers, photographers, illustrators, and designers, Directions explores a different theme in each issue, gathering the insights of varied voices from around the world into a vividly rich travel compendium.
  • Directions — The Magazine by Design Hotels™ (2019 Edition)
    Directions — The Magazine by Design Hotels™ (2019 Edition)Directions is an annual magazine that looks at movements underway in art, design, food, wellness and fashion, and how they affect the way we live and travel. Featuring leading writers, photographers, illustrators, and designers, Directions explores a different theme in each issue, culling the insights of various thought leaders and industry innovators into a vividly illustrated, boundary-pushing travel and lifestyle magazine.
  • Directions — The Magazine by Design Hotels™ (2020 Edition)
    Directions — The Magazine by Design Hotels™ (2020 Edition)Directions is an annual magazine that looks at movements underway in art, design, food, wellness and fashion, and how they affect the way we live and travel. Featuring leading writers, photographers, illustrators, and designers, Directions explores a different theme in each issue, culling the insights of various thought leaders and industry innovators into a vividly illustrated, boundary-pushing travel and lifestyle magazine.
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Work history
    Design Hotels™ logo
    Design Hotels™ logo
    Senior Art DirectorDesign Hotels™
    Berlin, GermanyFull Time
    Creative brand and publishing concepts for luxury hospitality
    I
    I
    Art DirectorIndependent
     - GermanyFreelance
    Conceptual director for I Love You magazine, AD for The Gaabs, freelance AD for Hauser Lacour, Rethink & many more in the field of publishing, branding, fashion and luxury
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Skills
  • Art Direction
  • Concept
  • Creative Direction
  • Digital Design
  • Content Development
  • Fashion Campaigns
  • Editorial Direction
  • Brand Creative Strategy
  • Ecommerce Development
  • Branding Visual Identity
  • Digital Concepts
  • Magazine Concepts
  • Brand Relaunches
  • Fashion/retail/luxury
Education
    A
    A
    Visual CommunicationAkademie der bildenden Künste
     - Nuremberg, Germany
    Klasse Holger Felten & Friederike Girst