Current: writing marketing content for Bupa, cultural pieces for Le Cool London and shifts at Vogue and GQ.
Wrote, researched and edit authoritative, entertaining features, often responding to news stories and events with informative, focused articles. Commissioned a team of five freelancers and edited their copy. Updated the homepage, compiling statistics and liaising with advertising sales. Reached a new audience through targeted daily updates on Twitter and Facebook.
Wrote celebrity diet stories and health articles for the Orange online portal. Kept a three month shape-up blog that encouraged reader engagement and interaction. Worked with partners including Marks and Spencer and Littlewoods on the ecommerce Shopping site, encouraging click-throughs with engaging editorial.