Suzie Ryan Social Media & Content Strategist | The Dots
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Suzie Ryan

Social Media & Content StrategistLondon, United Kingdom
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Suzie Ryan

Social Media & Content StrategistLondon, United Kingdom
About me
An award-winning, results-focused social and content strategist with a proven track record of creating successful international social and digital marketing campaigns across luxury fashion, beauty, live music, health/wellness and lifestyle. Winner of 'Freelancer of the Year' in the Social Media category at the 2016 YunoJuno Awards! I'm a social media and content strategist with a huge love of words, style and music. I've worked in content and social media since the day I began my career in an office on Fleet Street back in 2011. Over the years I've created content and social strategies for Live Nation, Ticketmaster, Wireless Festival and Download Festival; before neatly segueing into luxury fashion, lifestyle and hospitality, becoming Social Media Manager at Harvey Nichols from 2014 - 2016. After that, I went freelance, working on strategies, copy and content for Charlotte Olympia, Aman Resorts and Belmond; as well as working at award-winning agencies including We Are Social, Tribal DDB and Matter of Form.
Projects credited in
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Work history
    Content StrategistMatter Of Form
    London, United KingdomFreelance
    Developing and implementing Matter of Form's content proposition, working with a variety of large global luxury clients to deliver SEO-optimised content for large website projects across luxury fashion, retail and hospitality clients Matter Of Form is a branding, innovation and digital transformation agency. We Make Change Effective™ for organisations who value their brand above all else.
    Social Media ManagerHarvey Nichols
    London, United KingdomFull Time
    Responsible for creating and implementing a social strategy from the ground up to put Harvey Nichols on the map when it comes to social media and digital. Managing one team member to effectively increase our presence on Instagram, Twitter, Facebook, Pinterest, Youtube and G+. Working with brands, buyers, trading and editorial teams to identify key opportunities for increasing revenue and visits whilst maintaining a consistent content strategy. Identifying KPIs to regularly report on and inform our social strategy. Working directly with Twitter to run paid advertising for several campaigns that resulted in an unprecedented 40% engagement rate. Part of the team developing the marketing strategy behind "Rewards by Harvey Nichols"​. Developing an "always-on" social media strategy using the latest targeting techniques to identify our key consumer.
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Skills
  • Content
  • Social Media
  • Copywriting
  • Luxury Womenswear
  • Social Content Strategy
  • Content Strategies
  • Paid Social
  • Social Media Management
  • Social Marketing
  • Content Marketing
Education
    Bachelor of New Media ArtsUniversity of Leeds
    Leeds, United Kingdom
Awards
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    Y
    Freelancer of the Year YunoJuno