An award-winning, results-focused social and content strategist with a proven track record of creating successful international social and digital marketing campaigns across luxury fashion, beauty, live music, health/wellness and lifestyle. Winner of 'Freelancer of the Year' in the Social Media category at the 2016 YunoJuno Awards!
I'm a social media and content strategist with a huge love of words, style and music. I've worked in content and social media since the day I began my career in an office on Fleet Street back in 2011. Over the years I've created content and social strategies for Live Nation, Ticketmaster, Wireless Festival and Download Festival; before neatly segueing into luxury fashion, lifestyle and hospitality, becoming Social Media Manager at Harvey Nichols from 2014 - 2016.
After that, I went freelance, working on strategies, copy and content for Charlotte Olympia, Aman Resorts and Belmond; as well as working at award-winning agencies including We Are Social, Tribal DDB and Matter of Form.
Projects credited in
- BelmondWe partnered with Belmond to devise a global brand transformation across a varied portfolio of the world's most thrilling adventures, destinations and experiences.1
- Wildsmith SkinMatter Of Form is delighted to announce the launch of Wildsmith Skin, a unique beauty brand harnessing the power of nature to create a range of luxurious, all-natural skincare for urban markets. Drawing inspiration from the the arboretum at Heckfield Place – an elegant countryside retreat in Hampshire from where the botanicals are sourced – the products are crafted sustainably, respectfully and ethically, in line with the brand promise. Wildsmith approached Matter Of Form to develop an engaging7
- HARVEY NICHOLS AW14 FASHION SHOWOn Thursday 11th September Harvey Nichols hosted an exclusive fashion show at the Trinity Buoy Wharf to showcase our AW14 fashions.2
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Work history
Content StrategistMatter Of Form
London, United KingdomFreelance
Developing and implementing Matter of Form's content proposition, working with a variety of large global luxury clients to deliver SEO-optimised content for large website projects across luxury fashion, retail and hospitality clients
Matter Of Form is a branding, innovation and digital transformation agency. We Make Change Effective™ for organisations who value their brand above all else.
Social Media ManagerHarvey Nichols
London, United KingdomFull Time
Responsible for creating and implementing a social strategy from the ground up to put Harvey Nichols on the map when it comes to social media and digital. Managing one team member to effectively increase our presence on Instagram, Twitter, Facebook, Pinterest, Youtube and G+. Working with brands, buyers, trading and editorial teams to identify key opportunities for increasing revenue and visits whilst maintaining a consistent content strategy. Identifying KPIs to regularly report on and inform our social strategy. Working directly with Twitter to run paid advertising for several campaigns that resulted in an unprecedented 40% engagement rate. Part of the team developing the marketing strategy behind "Rewards by Harvey Nichols". Developing an "always-on" social media strategy using the latest targeting techniques to identify our key consumer.
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Skills
- Content
- Social Media
- Copywriting
- Luxury Womenswear
- Social Content Strategy
- Content Strategies
- Paid Social
- Social Media Management
- Social Marketing
- Content Marketing
Education
Bachelor of New Media ArtsUniversity of Leeds
Leeds, United Kingdom
Awards
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Freelancer of the Year YunoJuno