When I started working as a graphic designer in an advertisement agency in Germany 15 years ago, I never thought it would lead me to be a Creative Director on the other side of the world. But my interest in music and motion design inspired me to take on the position of TV designer at VIVA music television. It also gave me the opportunity to work on a wide range of projects like producing show packages, IDs , trailers & on air graphics that included managing a major Rebrand in 2004. When Viacom International took over VIVA in 2005 I was offered a role at MTV Central in Berlin as on-air promo producer where I developed more of my storytelling and script writing skills while directing and producing large scale shoots at that time. By early 2006 I decided to gain some work experience abroad and dreaming of sunny weather and surfing made Australia my first choice. Little did I know that after a few months freelancing I would be working as a Senior Promo Producer at MTV Australia again. I progressed to become On Air Promotions Manager in 2008 and subsequently Creative Director in 2009, which made me solely responsible for the on-air, off-air and online design, as well as promotion and brand management for all Australian MTV & Comedy Central New Zealand channels. In that role I have delivered 3 award winning redesigns, numerous digital design projects, marketing campaigns and 2 channel launch brand campaigns for MTV Hits & MTV Classic. I also oversaw & initiated various client integration projects together with the sales team at Viacom. At the end of 2013, I decided to leave my post and refocus my career. I worked as a Freelance Creative Director on branding, advertisement, content marketing and digital projects for a number of clients across Australia until October 2014. Since then I work for Foxtel, currently as Group Creative Director Factual Channels.
Managing all branding, promotion and design for History, C+I and A&E networks in Australia.