Sydney Moore

Sydney Moore

Istead Rise, Gravesend, United Kingdom
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Sydney Moore

Sydney Moore

Istead Rise, Gravesend, United Kingdom
Projects
  • D&AD John Lewis Online Packaging
    D&AD John Lewis Online PackagingThis was a D&AD brief to redesign John Lewis's online packaging, making something for a younger target audience that is sustainable. My solution was to create packaging that is easy to open and personal to the customer but still in keeping with John Lewis’s key core values. The packaging focuses on the experience the user will have while opening it, trying to reflect the user experience in store to online. As the lid is removed the rest of the box will drop appearing as if it is revealing the
  • Food For All - Charity Album
    Food For All - Charity AlbumFood For All are an amazing charity who help to feed homeless people all around London. To help raise money they gathered musicians and started a charity band called The Aim to recored an Album to sell where all proceeds would go to the charity. I had the privilege of designing a logo for the new band and the album cover and disc. I based the design on the genre of the music, a MOD/Rock band. The logo represents the old Top of the Pops logo with lines making up the letters and I kept the vintage feel by using a vinyl frame it all. The stripes represent the MOD theme that runs through their songs taking inspiration from the clothing brand Ben Sherman.
  • Stereotypes - Dye Yourself Clever
    Stereotypes - Dye Yourself CleverThis brief was to explore a stereotype, my solution was to create a spoof campaign to highlight the humour around stereotyping people. I explored the well known phrase ‘blonde girls are dumb’. The hair dye I have branded and packaged displays the idea that blonde girls can dye their hair brunette and therefore, dye themselves clever. This also includes a follow up campaign that reflects current hair dye brands such as Loreal and Garnier. The hair dye is available in three different shades, and will be purchased depending on the level of ‘dumbness’ the woman has. They range from smart (light brown), smarter (medium brown) and smartest (dark brown), highlighting that the darker your hair the smarter you are. The product would be advertised in woman’s beauty and health magazines, billboards and posters. They show an intelligent woman with dark brown hair, showing that once you have dyed your hair you will instantly become smarter.
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Skills
  • Packaging
  • Branding
  • Typography
  • Brand Design
  • Design
  • Logo Design
  • Illustrator
  • Indesign
  • Photoshop
  • Aftereffects Animation
  • Branding Identity Design