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Freelance copywriter, always on the lookout for new and diverse projects! I specialise in luxury fashion and lifestyle e-commerce, but have experience in branding, promotional material, blogging and social media. I'm also working on a full-length novel in my spare time.
I freelance regularly for Selfridges, creating product descriptions for luxury brands, ensuring a careful balance between the house style of writing and the brand's own image, with a focus on easily accessible, appealing yet authoritative copy.
Creating content for PR and marketing material, producing copy for the e-commerce website, product photography and photo editing, producing lookbooks and gift guides, and increasing brand awareness and sales through online marketing and press coverage.
From Shakespearean classics to contemporary written works, the English Literature part of my degree allowed me to look at how language had been used in a variety of ways throughout history, how it influenced and was influenced by society. This merged well with the Media Studies part of my degree, which allowed me to focus on modern communication; in particular how language is used in conjunction with other media to convey information and ideas, as well as an understanding of the impact of new media on society today.